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Updated by WhatUsersDo on Apr 08, 2016
Headline for Flashback Friday: Best Articles in UX, Design & Ecommerce This Week (April 4-8)
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Flashback Friday: Best Articles in UX, Design & Ecommerce This Week (April 4-8)

What's the best of the web this week? We cherry-picked the most interesting articles on UX, Design, Ecommerce, Product & Digital Marketing from around the web.

Sharing is caring, so please share this with colleagues and friends (unless you don't have any friends - yes, I'm looking at you 😉 ) Who knows, this could be something to talk about when you're back in the office on Monday. Happy reading!

The beginner’s guide to UX prototyping

By Ezequiel Bruni
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Prototyping, as a concept, has been around since before the Internet. Typically, people developing a new physical product would first build the thing, and make sure it worked as intended. Remember those old demo disks? You know, the ones that came with programs with limited functionality, or the first level or two in a game? Prototypes are a lot like those demos, only even simpler.

How to Improve Your Website’s User Experience with a UX Audit

By Sasha Berson
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Don’t waste time and money “tweaking” your website. A UX Audit will solve problems quickly and deliver a huge ROI. This is not an exaggeration, but a sobering fact: according to HubSpot research, 1/3 of all new websites fail.

3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)

By Sadhana Balaji
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Sadhana Balaji on Twitter

Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. You can optimize your value proposition or CTA buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table.

Consider 'Promoting' Important Product Filters (80% Don't)

By Christian Holst
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Christian Holst on Twitter

Our usability testing has shown that most e-commerce sites would benefit from promoting ‘highly important’ filtering values within select categories – yet, 80% don’t. Learn more.

6 Reasons Not to Test with Users (and Why to Test Anyway)

By Jess Hutton
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Every design ever made has a user – but not every experience is designed with the user in mind. Sometimes it’s because designers don’t know enough about their users; sometimes it’s because deadlines are too tight to bother. But in the end, users are the ones who interact daily with designs, and users are the ones who can help make designs better.