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Updated by Gail Zahtz on Jul 12, 2017
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Gail Zahtz Gail Zahtz
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How to Design Content Hubs for UX

Articles and eBooks for download on how to make great content hubs- as this is likely the wave of the future as we become more focused, personalized and finding ways to stand above the ever increasing noise of the Internet, we hope you find these articles helpful, and will add your own to fill out the views of what can make great content hubs aka content marketing or personalized content, etc.

Content Hubs: How to Create an Effective Content Hub in 4 Steps

Read this blog post from content marketing specialist Sarah Furbank to learn how to create an effective content hub for your website.

What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?

As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over the past couple of years. Here, I take you through the four-step process of how Fresh Egg works with clients to create content hubs.

Not sure what a content hub is exactly, or why your website might need them? Read the first blog post in this series – http://www.freshegg.co.uk/blog/digital-trends/fresh-egg-series/content-hubs-what-are-they-how-do-they-work-and-why-does-your-website-need-them or listen to our podcast: https://soundcloud.com/fresheggdigital/what-is-a-content-hub-and-why-do-i-need-one

Content Hub to Provider Contributor (blogger) Appreciation on Home Page

Why spend time and resources to develop corporate blog content if readers can't find it? LionelGeek shares his thoughts on a solution called the Content Hub and specifically how they use it for a corporate blog.

How to Design a Content Hub with User Experience in Mind

Content marketers are bringing user experience design closer to the chest as strategies call for careful planning to increase search visibility.

How To Design Your Content Marketing Hub

A slideshare by Michael Brenner showing 43 pages of best practices or building a content hub.

Why a Content Hub is Your All-Powerful Media Magnet

Learn the ins and outs of content hubs and how to maximize their value. This article by Kissimetrics includes:

What is a content hub, "A content hub is a destination where website visitors can find branded, curated, social media, user generated, or any type of content related to a topic...a content hub is generally smaller than a website and bigger than a blog.

Best Cases for Content Hubs, "The best ones are microsites or branded resource centers published to help visitors find the information they seek in the form they prefer."

Benefits of a Content Hub:

  • Authority
  • Visibility and traffic
  • Engagement
  • Control
  • Leads
  • Marketing Insights

Publishing Plan

  • Assess your prospects' needs- answer their important questions
  • Examine the competition to do better or differently
  • Audit existing content including email, FAQs, presentations, webinars, RFPs, case studies, research to see how can be re-purposed in a
  • different form like infographic, video, podcast, helpful article, etc
  • Search and social: Google Keyword planner tool, google analytics, questions on sites, Linked In Groups, forums; hashtag searches, '

Tools- Content Management system and content hub director (like scoop.it content director)

  • Stay tuned as we merge our numerous multi-media properties into Living Labs. Lists will be one foundation of the thousands of curated resources, products and services offered for Baby Boomers, patients and the organizations and professionals who work to make their lives easier. Contact us now to sell your innovations at our marketplace, share spaces that inspire Design for Life or create or curate your best expertise including service, sensory, accessible, user-centered, sustainable, evidence based and universal design experiences. Pre-launch opportunities to be selected from your expertise for media, travel, products and pay. Living Labs is connecting creators and users for independence, dignity and beauty for all.

  • Tools