How to Design Content Hubs for UX

Read this blog post from content marketing specialist Sarah Furbank to learn how to create an effective content hub for your website.

What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?

As part of Fresh Egg’s content team, I’ve been involved in the creation of content hubs for some of our clients over the past couple of years. Here, I take you through the four-step process of how Fresh Egg works with clients to create content hubs.

Not sure what a content hub is exactly, or why your website might need them? Read the first blog post in this series – http://www.freshegg.co.uk/blog/digital-trends/fresh-egg-series/content-hubs-what-are-they-how-do-they-work-and-why-does-your-website-need-them or listen to our podcast: https://soundcloud.com/fresheggdigital/what-is-a-content-hub-and-why-do-i-need-one

Why spend time and resources to develop corporate blog content if readers can't find it? LionelGeek shares his thoughts on a solution called the Content Hub and specifically how they use it for a corporate blog.

Content marketers are bringing user experience design closer to the chest as strategies call for careful planning to increase search visibility.

A slideshare by Michael Brenner showing 43 pages of best practices or building a content hub.

Learn the ins and outs of content hubs and how to maximize their value. This article by Kissimetrics includes:

What is a content hub, "A content hub is a destination where website visitors can find branded, curated, social media, user generated, or any type of content related to a topic...a content hub is generally smaller than a website and bigger than a blog.

Best Cases for Content Hubs, "The best ones are microsites or branded resource centers published to help visitors find the information they seek in the form they prefer."

Benefits of a Content Hub:

• Authority
• Visibility and traffic
• Engagement
• Control
• Leads
• Marketing Insights

Publishing Plan

• Assess your prospects' needs- answer their important questions
• Examine the competition to do better or differently
• Audit existing content including email, FAQs, presentations, webinars, RFPs, case studies, research to see how can be re-purposed in a
• different form like infographic, video, podcast, helpful article, etc
• Search and social: Google Keyword planner tool, google analytics, questions on sites, Linked In Groups, forums; hashtag searches, '

Tools- Content Management system and content hub director (like scoop.it content director)