First comes the data: A behavior must be measured, captured, and stored. This is the evidence stage.
2
Relevance
Second, the information must be relayed to the individual, not in the raw-data form in which it was captured but in a context that makes it emotionally resonant. This is the relevance stage.
3
Consequence
But even compelling information is useless if we don’t know what to make of it, so we need a third stage: consequence. The information must illuminate one or more paths ahead.
4
Action
Finally, the fourth stage: action. There must be a clear moment when the individual can recalibrate a behavior, make a choice, and act.