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Updated by Apex Direct Mail on Mar 24, 2016
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Why a data audit and data growth are your top direct mail priorities

There are two important areas to prioritise for the success of any direct mail campaign; your data quality and its growth. Whilst you may think that your data is updated and efficient, an external audit may prove otherwise, which is why it’s important to regularly check your mailing lists. At Apex Direct Mail we can audit your data and increase its effectiveness for free. While we do this for you see our tips on growing your mailing lists:

1

Remember to share

Make it easy for your current customers to share your news, with a prominent button for them to do so. Add to this a very clear option to subscribe and this should mean many more interested parties will join your list.

2

Tweet It!

Tweet It!

Making social media work for you is essential so use Twitter (and other platforms) to draw in potential customers by offering promotions or competitions that require an email address.

3

Ensure everyone contributes

Even if your organisation is small, every member of staff can contribute to your customer base by adding links to their email signatures. This will certainly increase your reach with minimal effort.

4

Link It!

Your website should be easy to navigate, clear and compelling, but in addition there should be every opportunity for browsers to subscribe. Make sure there are clear links on every page - the easier the better!

5

Incentivise

We all like to win prizes, so make sure you offer competitions and draws regularly, and the more exciting prizes you have to offer, the more effective. Of course, to enter requires a customer address, so it's a win-win situation.