B2B Lead Generation and CRM

These days, content has become one of the most powerful weapons in a B2B marketer’s arsenal. The common practice used to be creating content only when a company had something specific to say but this intermittent view has most certainly become a thing of the past. In the modern era of business lead generation, content marketing has turned into an activity that requires a constant stream of media production, distribution and optimization in order to drive traffic into the sales funnel.

Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get confused, and it’s sometimes used (mistakenly) as another term for marketing. Growth hacking, for a lack of a better term, is really about employing techniques that can spur growth in the most efficient and rapid way possible.

B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals. Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape.

Lead generation is any company’s lifeblood. Check out these Lead Generation Strategies for 2016 to increase and sustain your leads.

Being aware of these common mistakes will enable your team to make an intelligent decision when choosing the CRM software that will fit your business’ needs both in the short and long term.

A clear understanding of what a CRM tool is and what it can and cannot do for the business will revolutionize the way your company builds and maintains its relationships with customers.

If you are looking to explore CRM options, then this checklist should come in handy.

When it comes to looking for a CRM solution, what you should really put your money on is the solution that your entire business will be able to use.

Through careful planning, these three case studies highlight how successful a CRM software integration can be in any organization.

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request.

Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not.

From increasing your sales to decreasing your overhead costs, having a CRM tool sounds like a dream come true, right?

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads.

Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted.

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns.

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse.

As vast and compelling as email marketing is, it’s not a simple process. Time and time again, you’ll find yourself asking the “whys” and the “hows” of email marketing over the course of your campaign.

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.” - Tyler L. Barnett, CEO and Founder, Tyler Barnett Public Relations

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd.

It’s time to target your local audience the smart way. You don’t even need a huge marketing budget to do so.

As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions.

If you publish quality content on a consistent basis, don’t let it go to waste by not sharing it through syndication.