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Updated by Nick Kellet on Nov 13, 2015
 REPORT
Nick Kellet Nick Kellet
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9 Ways People Respond to Your Content Online

Source: http://lateralaction.com/articles/9-responses/

1

Spam

Spam

If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.

2

Skip

Skip

The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.

3

Scan

Scan

The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.

4

Stop

Stop

The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.

5

Save

Save

The content is so good that the reader might want to re-visit this multiple times.

6

Shift

Shift

The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.

7

Send

Send

The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.

8

Spread

Spread

The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.

9

Subscribe

Subscribe

This is the ultimate expression of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.