Re-brand Signage

Design at work doesn't need to be hard.

Change can be scary, but it’s often necessary. Learning from common rebranding mistakes can help your company jump big pitfalls and make the right moves.

What’s Your Type?

The typeface selected for any sign can have a tremendous impact on that sign’s effectiveness. But it also can have an effect
on the sign’s legality, especially when it comes to meeting requirements of the Americans with Disabilities Act (ADA).

The importance of typography and the rules surrounding it are the focus of a white paper series released by the Signage Foundation.

If your going to #rebrand, make sure the investment in #signage takes in to consideration the impact the signage will have on each customer viewing or driving by the business.

Learn how consumers interpret color, font, and shape choice in logo designs.

Can you have a business without a brand? Well, yes.
You can. The pizza joint down the road is likely a
business, not a brand. Your dry cleaners – same story.
The local veterinarian? Not exactly challenging Apple
on the slick advertising front. All of these examples
show that you can operate a successful business
without having a real “brand.”
But, if your business isn’t driven by necessity or pure
convenience, chances are you do need a brand.
That’s because you have to give people a reason
to choose your business over the competition (or buy
nothing at all) and without a strong brand, that’s an
exceptionally hard sell. Why?

How are you going to pay for your rebrand? See why leasing your sign might be the best option with these 8 benefits.

We are proud to have worked with Columbia Bank to brand their newest branch in Clackamas Oregon. Complete from the ground up with their newest sign branding.

So much to consider when rebranding often times signage is left until the end. The signage is the most time consuming of the roll out. Great things come to those who wait. And quality signage is no exception. Take a look at our Infographic breaking down how long it takes to build a sign.

Considerations when rebranding, check out this list by #hubspot