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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 8.03 - 14.03.2016
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Podsumowanie Tygodnia 8.03 - 14.03.2016

Facebook otwiera w Warszawie nowe biuro

Nowe biuro Facebooka w Warszawie? Taką zapowiedź złożył w rozmowie z PAP dyrektor Facebooka na Europę Środkowo-Wschodnią Robert Bednarski. Jak podkreślił, warszawskie biuro ma być ma być siedzibą koncernu na państwa Europy Środkowo-Wschodniej. Koncern chc

McDonald's Is Now Making Happy Meal Boxes That Turn Into Virtual Reality Headsets

McDonald's Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12.

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed a completely new hook—because the YouTube buy this time involves 15-second prerolls where no skip button appears at all.

Deloitte Digital Buys Creative Agency Heat

Deloitte Digital, the creative consulting unit of Deloitte, has acquired creative agency Heat, as consulting firms continue to move deep into Madison Avenue’s territory.

The Best Real-Time Marketing Reactions To Oscars 2016 (And Leo Finally Getting One) - Social Listening Academy

At the 2016 Academy Awards, not only did the stars shine. Some brands did pretty well themselves, engaging with their communities using content posted in real-time. Let’s take a look at some of the examples.

Facebook's Moments app now supports video while quietly hitting 400M photos shared

It's easy to think of Twitter first when you see Moments than Facebook's photo-sharing app – but while you're busy figuring out why the Moments tab moved o

M&M's Unveils 75th Anniversary Spot Featuring Zedd and Aloe Blacc's 'Candyman'

M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy Davis Jr.'s 1972 classic "The Candy Man" for a modern audience.

Burger King Fires Back at McDonald's After Road Sign Stunt

We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign

Zobacz, jak się pracuje w Facebooku - odwiedziliśmy nowe biuro firmy w Warszawie

Odwiedziliśmy nowe warszawskie biuro Facebooka. Firma Marka Zuckerberga ma teraz w Polsce przestrzeń roboczą z prawdziwego zdarzenia.


Z branży. Portal Public Relations oferuje najświeższe wiadomości z branży PR, a ponadto strona udostępnia katalog agencji public relations.

Buffer Adds Twitter-Based Customer Service Tools

Buffer is best known as a scheduling tool to help marketing teams schedule content on social media, but with the acquisition of Respondly they signaled a plan..

Facebook’s 360-Degree Videos Are in Fashion

Much like sports, the fashion industry can provide the types of stunning visual imagery to really capitalize on Facebook’s 360-degree videos.

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace.

Travelocity Has a New Agency but the Same Old Gnome in 'Wander Wisely' Campaign

Travelocity may have parted ways with the agency that created its famous Roaming Gnome character, but the pint-sized spokesman is still a fixture in the online travel agency's advertising—and now he's doling out advice on how to get the most out of a trip.  Campbell Ewald launched its first ad for the brand on Friday after w

Pinterest Adds Even More Recipe And Movie Pins

Pinterest has decided to step up its game and bring even more movie and recipe rich Pins.

Heineken Commercial: World Famous

Heineken and advertising agency Publicis have released this hilarious spot. The commercial features Hollywood actor Benicio del Toro, who enjoys a bottle of

Facebook to Users: Say Thanks for Birthday Wishes

Facebook has come up with several ways to remind users about their friends’ birthdays, and the social network is now reminding those friends to say thank you.

Has Twitter’s Switch to Hearts Worked? Here’s The Data

Late last year, Twitter switched their favorites 'star' icon to a 'heart' in an attempt to boost on-platform engagement. So has it worked? Locowise has the data. 

#Teleexpress. Internet śmieje się z dziwnego opisu „Spotlight”

„Ida” opowiada o spontanicznym wypadzie za miasto, a „Breaking Bad” to serial o życiowych perypetiach nauczyciela chemii? Internauci, zainspirowani opisem fabuły filmu „Spotlight” w poniedziałkowym wydaniu „Teleexpressu”, udowodnią Ci, że wcale nie znasz

Facebook Reaches 3 Million Advertisers, Launches Your Business Story Video Tool

More than 3 million businesses are now advertising on Facebook–up from 2.5 million in September 2015 and 2 million last February–and more than 1 billion users are connected to at least one business.

Always on Your Phone at Restaurants? These 2 Brands Really Want You to Stop

No one likes trying to have a dinner conversation with someone who's distracted by a screen.

Instagram is now blocking links to some rival social networks

The company has pulled the plug on external self-promotion.

Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

After years of eschewing social media, Apple has finally joined Twitter.