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Updated by WhatUsersDo on Mar 13, 2016
Headline for Flashback Friday (Mar 7-11 ): Best Articles in UX, Design & Ecommerce This Week
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Flashback Friday (Mar 7-11 ): Best Articles in UX, Design & Ecommerce This Week

What's the best of the web this week? We cherry-picked the most interesting articles on UX, Design, Ecommerce, Product & Digital Marketing from around the web.

If sharing is caring, then share this with colleagues and friends (unless you don't have any friends - yes, I'm looking at you) 😉😅 Seriously, who knows, this could be something to talk about when you're back in the office on Monday. Happy reading!

Excuses, Excuses! Why Companies Don’t Conduct User Research

By Jim Ross
Jim Ross' Profile
Jim Ross on Twitter

Doing user research is like eating healthy food, exercising, and getting an annual checkup. Almost everyone recognizes that it’s good to do these things, but many people fail to do them. Similarly, many companies neglect to do user research. Why? In this column, I’ll discuss the most common excuses I hear from companies and project teams that don’t conduct user research—and I’ll provide solutions to overcome them.

10 great UX features from the Airbnb website

By Graham Charlton
Graham Charlton's Profile
Graham Charlton on Twitter

Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travel brands have, in general, been slow to adapt to the web, brands like Airbnb (and Booking.com) have shown the way in terms of UX. So, here’s a selection of UX delights from Airbnb…

The Myths of UX Design/ Product Design/Whatever they call it this week

By Christina Wodtke
Christina Wodtke's Profile
Christina Wodtke on Twitter

As with my other “myth” article, it starts with me reading an essay, frothing at the mouth a bit, running out of characters on Twitter and ending up here where I can type more than 140 characters.
Like the previous essay, this will be short, sloppy and probably full of typos. Oh and incomplete. Super incomplete.

Topman vs. Next: who has the best purchase journey UX?

By Ben Davis
Ben Davis' Profile
Ben Davis on Twitter

Why am I comparing two well-known fashion retailers and their ecommerce sites? Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout. So, I thought I'd look at two quite different fashion retailers, and see how they match up.

Beyond the False Bottom: How to Avoid This Costly UX Mistake

By Shanelle Mullin
Shanelle Mullin's Profile
Shanelle Mullin on Twitter

UX mistakes often go undetected because they are quiet. They aren’t a broken image or a misspelled word or a form that isn’t sending. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. In fact, IBM is credited for the saying, “Ease of use may be invisible, but its absence sure isn’t.”