WhatUsersDo
What's the best of the web this week? We cherry-picked the most interesting articles on UX, Design, Ecommerce, Product & Digital Marketing from around the web.
If sharing is caring, then share this with colleagues and friends (unless you don't have any friends - yes, I'm looking at you) šš Seriously, who knows, this could be something to talk about when you're back in the office on Monday. Happy reading!
By Jim Ross
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Jim Ross on Twitter
Doing user research is like eating healthy food, exercising, and getting an annual checkup. Almost everyone recognizes that itās good to do these things, but many people fail to do them. Similarly, many companies neglect to do user research. Why? In this column, Iāll discuss the most common excuses I hear from companies and project teams that donāt conduct user researchāand Iāll provide solutions to overcome them.
By Graham Charlton
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Graham Charlton on Twitter
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travel brands have, in general, been slow to adapt to the web, brands like Airbnb (and Booking.com) have shown the way in terms of UX. So, hereās a selection of UX delights from Airbnbā¦
By Christina Wodtke
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Christina Wodtke on Twitter
As with my other āmythā article, it starts with me reading an essay, frothing at the mouth a bit, running out of characters on Twitter and ending up here where I can type more than 140 characters.
Like the previous essay, this will be short, sloppy and probably full of typos. Oh and incomplete. Super incomplete.
By Ben Davis
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Ben Davis on Twitter
Why am I comparing two well-known fashion retailers and their ecommerce sites? Well, though many conventions of web design are well-established, it still surprises me how different ecommerce sites can be, even in the nuts and bolts of basket and checkout. So, I thought I'd look at two quite different fashion retailers, and see how they match up.
By Shanelle Mullin
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Shanelle Mullin on Twitter
UX mistakes often go undetected because they are quiet. They arenāt a broken image or a misspelled word or a form that isnāt sending. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not. In fact, IBM is credited for the saying, āEase of use may be invisible, but its absence sure isnāt.ā
WhatUsersDo was set up in 2008 so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.
Today our remote user experience testing ...
