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Updated by michaels on Apr 01, 2018
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CommPro.biz

News from the world of corporate communications, including the advertising, investor relations, marketing and public relations sectors.

How To Build A World-Class Crisis Communications Playbook - CommPRO.biz

Introducing Nasdaq’s new guide on building a Crisis Communication Playbook.

eSports Players’ Union Would Like Bathrooms Separate From Fans, Please - CommPRO.biz

... monetized Twitch-streams (Twitch is a live streaming video website focused on eSports) for pro gamers?

Musical Airline Seats - CommPRO.biz

Our concept of money is evolving, creating immediate opportunities for brands to connect with consumers in new ways. Learn more. We've all found ourselves

Dropping Pounds Is a Heavy Load for Millennials – and Gen Z - CommPRO.biz

The moms and dads of Millennials had an easier time losing weight than their adults kids do...

What To Expect When You're Both Expecting As A Lesbian Couple - CommPRO.biz

Do you speak the language of diversity? Learn More. Kate and Emily had been married for two years when they decided they wanted to have a baby. When they b

If You Can’t Beat ‘Em, Get Paid - CommPRO.biz

Consumers are fed up with how their data is being used to target them with advertising. What can they do?

Turning Old School PR Tactics into Engaging Digital Marketing Tools - CommPRO.biz

In fact, they can be even more valuable than ever when they are expanded beyond broadcast TV audiences and used as marketing tools...

Don’t Talk to Me That Way - #WomenNotObjects - CommPRO.biz

By Madonna Badger, Chief Creative Officer and Founder, Badger and Winters

I have objectified women (and men) many times during the 22 plus years that I’ve owned my ad agency, Badger and Winters, and this year, I made a promise to never objectify another human being again. On Dec 25th, 2011 my three children, Lily, Sarah and Grace and my Mom and Dad were killed in a fire. I was in the fire, but I lived. #WomenNotObjects

College Students See Gender As An Old-Fashioned Category - CommPRO.biz

Avoid the Comms Crisis: Learn the New Language of Gender Now

Eleven Questions You Must Ask Before Conducting Public Relations Research - CommPRO.biz

The need to relate an organization’s activities and investments to its overall goals and objectives is not confined to public relations...

To B2C, or Not to B2C – The 5 B2C Strategies B2Bs Should Steer Clear of in 2016 - CommPRO.biz

A new year is under way, but we're still seeing B2B companies and marketing managers adopting B2C tactics when it comes to social media...

Public Relations Explained: An Acceptance Speech 'Spoof' from Hollywood's Biggest Night Breaks It Down - CommPRO.biz

It would be rare to find a PR professional out there who is not routinely asked, "What exactly IS public relations?"

Millennials & Money: One Generation, Many Goals & Values - CommPRO.biz

In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored...

Press Release Templates to Power Your PR and Content Marketing - CommPRO.biz

Although the press release is a tried-and-true tactic for brand communications...

Why Trump’s Pick for VP Could Pave The Way to the White House - CommPRO.biz

As Donald Trump bulldozes his way to the Republican nomination, Doug Simon, President & CEO of D S Simon Media, explains  what Trump can do to virtuall

Facebook Reactions - How Will They Impact Engagement Measurement? - CommPRO.biz

The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions.

Questions to Ask Before Investing in a Media Monitoring and Targeting Tool - CommPRO.biz

Ask these four questions of the media monitoring and targeting tools you’re considering to determine which one will work best for you.

#AskGaryVee Says Ignore Everything Between the Clouds and Dirt - CommPRO.biz

If you liked this article and you want to read more about my business tactics and philosophies, check out my new book #AskGaryVee.

Are You A Zucchini-Sexual? - CommPRO.biz

Asexuality.com, the site that is trying to educate people on the myriad ways you can be interested in someone that might not be sexual.

3 Ways Digital Asset Management Can be Considered an All-Star Employee - CommPRO.biz

It’s a digital asset management (DAM) system and it can dramatically improve the marketing experience by providing quick access to...

Resistance Is Futile - The Content Revolution is Here - CommPRO.biz

Does this mean social is dead? No – but it does mean the content revolution is underway.

The Productivity Secret Of The Best Leaders - CommPRO.biz

Understand the 3 biggest problems leaders face and what you can do to fix them; the secret to time management and productivity...

eSports Have Revitalized PC Gaming Industry - CommPRO.biz

How to engage with the world's fastest growing sports audience Reports of PC gaming's death have been greatly exaggerated. Although some predicted that gam

News Cycle Management as Political Communication - CommPRO.biz

Political media – the intersection between news coverage of campaigns and the communications strategies employed by candidates...

You Can’t Buy The Vote, But You Can Brand It - CommPRO.biz

A voter-centric candidate puts their voters first and to talk about themselves less. You cannot buy the vote.