michaels
News from the world of corporate communications, including the advertising, investor relations, marketing and public relations sectors.
Introducing Nasdaq’s new guide on building a Crisis Communication Playbook.
... monetized Twitch-streams (Twitch is a live streaming video website focused on eSports) for pro gamers?
Our concept of money is evolving, creating immediate opportunities for brands to connect with consumers in new ways. Learn more. We've all found ourselves
The moms and dads of Millennials had an easier time losing weight than their adults kids do...
Do you speak the language of diversity? Learn More. Kate and Emily had been married for two years when they decided they wanted to have a baby. When they b
Consumers are fed up with how their data is being used to target them with advertising. What can they do?
In fact, they can be even more valuable than ever when they are expanded beyond broadcast TV audiences and used as marketing tools...
By Madonna Badger, Chief Creative Officer and Founder, Badger and Winters
I have objectified women (and men) many times during the 22 plus years that I’ve owned my ad agency, Badger and Winters, and this year, I made a promise to never objectify another human being again. On Dec 25th, 2011 my three children, Lily, Sarah and Grace and my Mom and Dad were killed in a fire. I was in the fire, but I lived. #WomenNotObjects
Avoid the Comms Crisis: Learn the New Language of Gender Now
The need to relate an organization’s activities and investments to its overall goals and objectives is not confined to public relations...
A new year is under way, but we're still seeing B2B companies and marketing managers adopting B2C tactics when it comes to social media...
It would be rare to find a PR professional out there who is not routinely asked, "What exactly IS public relations?"
In the 2016 Millennials & Money research, the Edelman Financial Services Sector and Edelman Intelligence teams explored...
Although the press release is a tried-and-true tactic for brand communications...
As Donald Trump bulldozes his way to the Republican nomination, Doug Simon, President & CEO of D S Simon Media, explains what Trump can do to virtuall
The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions.
Ask these four questions of the media monitoring and targeting tools you’re considering to determine which one will work best for you.
If you liked this article and you want to read more about my business tactics and philosophies, check out my new book #AskGaryVee.
Asexuality.com, the site that is trying to educate people on the myriad ways you can be interested in someone that might not be sexual.
It’s a digital asset management (DAM) system and it can dramatically improve the marketing experience by providing quick access to...
Does this mean social is dead? No – but it does mean the content revolution is underway.
Understand the 3 biggest problems leaders face and what you can do to fix them; the secret to time management and productivity...
How to engage with the world's fastest growing sports audience Reports of PC gaming's death have been greatly exaggerated. Although some predicted that gam
Political media – the intersection between news coverage of campaigns and the communications strategies employed by candidates...
A voter-centric candidate puts their voters first and to talk about themselves less. You cannot buy the vote.
