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Updated by WhatUsersDo on Mar 04, 2016
Headline for Flashback Friday (Feb 15-19): Best Articles in UX, Design & Ecommerce This Week
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Flashback Friday (Feb 15-19): Best Articles in UX, Design & Ecommerce This Week

What's the best of the web this week? We cherry-picked the most interesting articles on UX, Design, Ecommerce, Product & Digital Marketing from around the web.

Please share this with your colleagues and friends. Who knows, this could be something to talk about when you're back in the office on Monday. Happy reading!

Strategic UX: The Art of Reducing Friction

By Victoria Young
Victoria Young's Profile
Victoria Young on Twitter

Friction in UX is interactions that inhibit people within a digital interface. In fact, a seamless, frictionless user experience has now become the new standard: the minimum to be relevant in the fast-paced world of technology. Here are important developments accelerating the design of frictionless products.

Stop Killing Good Design: Open Letter To Stakeholders

By Andrew Kucheriavy
Andrew Kucheriavy's Profile
Andrew Kucheriavy on Twitter

To help bridge the gap between what stakeholders think their customers need and what their customers really need, I’ve written an open letter to all stakeholders who believe they are improving UX with their changes when in reality they are killing good design.

Are Your Personas Outdated? Know When It’s Right To Revise

By Kim Flaherty
Kim Flaherty's Profile
Kim Flaherty on Twitter

Up-to-date personas result in a better UX design process. Data from 156 companies provide a baseline to understand how often to revise personas. Knowing when and how frequently to make updates will help you craft personas that are both accurate and effective.

UX & UI Inspiration

By Fabricio Teixeira and Caio Braga
Fabricio Teixeira on LinkedIn
Caio Braga on LinkedIn

UX patterns, interactions, animations, transitions and UI libraries to keep you inspired. No matter if you are in a coffee break, stuck at work trying to solve a UI problem or just looking to delight your users with best-in-class UI patterns, use the links below to gather some inspiration for your next project. 

3 Keys To Creating a Frictionless Experience — User Experience Design (UX)

By Joe Johnston
Joe Johnston's Profile
Joe Johnston on Twitter

As companies dive into creating digital products and services, for customers and employees, they’ll be challenged with creating these “Frictionless” experiences. Striving to create these “just right” experiences drives understanding context that aids in creating a “Goldilocks” style experiences.