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Updated by Craft Beer Randy on Feb 18, 2017
Headline for Randy Milanovic LBOW
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Randy Milanovic LBOW

Marketing, Search, Business, and Communications writings.

How New Mobile Apps Fail: Shrinking Social Engagement

Surprisingly, the fault might lie with the way App developers are making the mobile web faster.

4 Reasons Content Scrapers Are Too Stupid to Worry About

I considered leaving negative reviews, publicly exposing them, and even knocking on their doors. But then I realized how unlikely they'd be to succeed at stealing content.

Turning Pay per Click into Clicks that Pay

Your AdWords Quality Score is a Diagnostic Tool, Not a Performance Indicator. Let's optimize ads better.

Is Content Shock Real?

I want to take a look at the issues surrounding content shock, and what it means for marketers.

What You Should Know Before Outsourcing PPC Management

Are you still willing to pay a PPC management firm 20-35% (ongoing) for the life of your campaigns just because it'll save some time?

Dial In Your Marketing Personas: Free Tool

To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects. Use this tool to identify your key personas.

The Sweet Taste of a Curious Collaboration

Mixing brands, strategies, and philosophies can be a tricky thing. But, when we stay open to the idea of partnering and sharing ideas, crafty collaborations can turn into big wins for everyone involved.

Blogging, Engagement, and Editorial Calendar Strategy

Your blog is the centrepiece of a well constructed content and lead-generation strategy. Make the most of blogging for business with these strategies.



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Randy presents "Blogging for Lead Capture" to a gathering of blossoming web marketers and small business people in Calgary Alberta

Findability book


Better Business Websites book.

Better Business Websites


Social Engagement Isnt What You Think It Is. As the world has embraced social media in its many forms, we have seen a massive explosion in both the amount of social content you can find online and th ...

Little Black Book of Content Structure

content strategy with link strategy

Yup, You're Stressing Your Clients Out

Better conversions, greater loyalty, and more open doors. Let's take the stress out of our presentations. #lifehack