4 Subtle Influences That Could Be Affecting Your Shopfitting

Let’s not forget, the first rule of shopfitting is presenting the product in its most attractive light. In this case, that is quite literal. It is tempting to utilize some kind of colored light, in an attempt to sway your customers’ moods, but that plan could backfire, once they take their product home to discover it as a different color than what they intended to purchase. That’s not to say you can’t use mood-altering as an accent. Red-hued lights tend to energize, while blue lights radiate calmness and serenity. Blue/green trim can also be used to give a more futuristic look to a space.

On a similar note, the color of a storefront can greatly impact a potential customer’s mood, when they cross the threshold. As everyone’s been ravenously exploring the possibilities of color theory in the 21st Century, this has led to a certain amount of bright, bold overkill. A bright storefront or an illuminated exterior can make your customer feel excited and positive, while browsing your wares, but it’s easy to overdo, to become chintzy and cheap-looking.

A color’s temperature is measured in Kelvins, indicating the likely source of the light. Traditionally, temperatures greater than 5000 Kelvin are considered “cool” colors, while Kelvin temperatures between 2700 and 3500 are considered “warm” (appearing yellowish white and red). As our eyes have become more acclimated to the blue glow of technology, our idea of what constitutes cool is shifting. 2700 Kelvins is the new cool.

It’s easy to have smooth, consistent light when running at 100% capacity, but dimmer switches tend to make that operation a bit more tricky. This can lead to a buzzing, flickering, low-light-level LED, which is pretty much the polar opposite of the calming effect you’d hope modern lighting would achieve.