In appointment setting, especially in business-to-business (B2B) campaigns, telemarketers face the challenge of A: penetrating a target company and its gatekeepers, and B: getting a true Decision-Maker to agree to an appointment. With these goals at hand, it is crucial to appraise the plan of attack so that no wrong move could put all efforts to waste. Here are some critical practices that need particular evaluation.
Negative decisions are usually attributed to poor judgment, research and planning. It is obvious that people in the B2B industry will always strive for what is best for their respective enterprise. What’s at stake in the long run, after all, is business survival and growth.
Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient. What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com
At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.
The main reason for this promotion is the fact that ‘out of sight is out of mind’. This is why, it is essential to maintain the visibility of the business enterprise in the eyes of the potential customers.
Launch multi-channel, multi-step campaigns in minutes! Our Lead Nurturing Tool is seamlessly integrated with the Callbox Pipeline so you can see all of the touchpoints generated through your automated Lead Nurturing schemes alongside other manual touchpoints, giving you a complete picture of each lead with information on current status and contact history.
Waiting for your target customers to turn themselves into leads is a noble effort, but it’s largely a waste of your time. It’s your job to let them know what you offer, because they’ll never know otherwise if they need it or not.
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So how to get your traffic back? Learn how.
Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it.
A leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. With over 60 years’ experience in document management outsourcing, the Client currently has over 15,000 employees across 160 countries.
A privately held corporation and is a premier provider of IT management solutions for businesses. The firm’s diverse product line, offered in a wide variety of capacity and application-specific configurations, can be scaled to support virtually any corporate environment.
The world’s largest brand consultancy with a network of 33 offices in 27 countries. Over the past 40 years, it has created and managed branding campaigns for some of the world’s most recognized brands including BMW, P&G, and McDonalds.
An evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries.
In appointment setting, especially in business-to-business (B2B) campaigns, telemarketers face the challenge of A: penetrating a target company and its gatekeepers, and B: getting a true Decision-Maker to agree to an appointment. With these goals at hand, it is crucial to appraise the plan of attack so that no wrong move could put all efforts to waste. Here are some critical practices that need particular evaluation.
Callbox Pipeline is not just about delivery of leads and appointments either. With its Lead Nurturing Tool, you can keep those not-so-warm but possible future clients in close proximity by creating customized automated cross-channel marketing campaigns – send emails and track website visits – so you can be sure no business opportunity falls between the cracks.
Effective telemarketing requires the right person with the right skill set, experience, and a healthy dose of charisma. That being the case, we have created an embodiment of a well-rounded B2B telemarketer. Get up close and personal.
Setting up a telephone based lead generation team is like putting together a band of super heroes with different skills and capabilities.
Negative decisions are usually attributed to poor judgment, research and planning. It is obvious that people in the B2B industry will always strive for what is best for their respective enterprise. What’s at stake in the long run, after all, is business survival and growth.
For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? Here are the following considerations that will guide you in creating a successful marketing plan.
Mistakes happen all the time, but the bad part of it is that they can produce bad impressions for your brand and can instantly hurt your B2B lead generation and appointment setting. The good part of it is that you can instantly learn from these mistakes so that the second you engage another lead, you will know what to say and what not to say.
Want to know how to make your telemarketing campaign more efficient? Here are 3 vital ways to help you achieve that.
Are you hosting an event? Callbox call to invite campaign will help you increase you events attendees. We have skilled agents that can call on your behalf. (http://www.callbox.com.my/services/telemarketing-services/call-to-invite/)
There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has a response rate of 9.11 percent.
