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Updated by Nick Kellet on Nov 13, 2015
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Four Types of Advertising Are Emerging in Social Games

Source: http://allthingsd.com/20120404/theres-four-types-of-advertising-emerging-in-social-games-ea-says/?mod=atdtweet

1

Traffic Drivers

Traffic Drivers

Typically, these ads drive players in the game to visit a brand’s Facebook page, where they can download a free in-game virtual good. In a two-week period, more than one million players from The Sims redeemed the Dove Hair Spa virtual items in their games, and 50 percent of the players chose to “Like” the brand on their own accord.

2

Quests

Quests

These are the deepest and most involved. Players will have to take a number of steps inside the game to earn a valuable item at the end. For instance, Toyota launched a quest where players earned a Prius.

3

Store Tabs

Store Tabs

In the virtual goods store, there will be a whole tab dedicated to the brand. Unilever, which plans to do all four types of advertising, plans to roll out a Dove tab, where users will see five items related to vanity and hair care.

4

Media Integrations

Media Integrations

Users can watch a short video advertisement or other type of media, to unlock a virtual good.