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Updated by Marla Chupack on Mar 21, 2016
Headline for 2016 American Marketing Association Must Attend List
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2016 American Marketing Association Must Attend List

Here is a list of must attend list of American Marketing Association brand, social, digital, strategy, etc. events.

As the global leader in marketing knowledge, the American Marketing Association hosts a broad range of conferences, trainings, and virtual events catering to marketers, researchers, and academicians in all stages of their careers. By engaging an international cohort of leading faculty, speakers & instructors, the AMA is able to provide forward thinking content to keep members at the forefront of marketing practice. The AMA uses this wealth of expertise to offer unique corporate training for diverse companies and recognize premier marketers in the field through the Professional Certified Marketer​ program.

Advanced Marketing Planning Lab - 2016 - Washington, D.C.

Senior level marketers will experience a hands-on immersion in how to maximize the creation of each of the key elements of a contemporary marketing plan.

Marketing Automation - 2016 - Chicago, IL

This workshop will give you an experience-based view into all the considerations you have started, or will shortly need to start addressing in your adoption of marketing automation.

Winning with Analytics - 2016 - Minneapolis, MN

Winning with Analytics provides you with the knowledge and insights that will help you get more out of the data that is available and set you up to take strategic advantage of the possibilities.

Effective Marketing Writing - 2016 - Austin, TX

Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” ​​​​​​​​​

Social eCommerce - 2016 - Chicago

The workshop will focus on the ways to use social media to develop a more direct relationship with your targeted customer base and give yourself the edge over the competition.

Increasing Email Marketing Effectiveness - 2016 - Chicago, IL

The workshop focuses on creating email campaigns that deliver results. It not only provides best practices for the email message, but goes well beyond that by including insight on marking strategy, data, testing, analysis, and more.

Essentials of B2B Marketing - 2016 - Charlotte, NC

Essentials of B2B Marketing provides insights into the B2B marketing realm, what it is, and its functions – both short term and long term strategies and tactics for improving your performance.

Measuring Marketing ROI - 2016 - Chicago, IL

This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI.

2016 Marketing Research Academy for Business Professionals

Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.

2016 Marketing Workshops Spring

Experts, fresh thinking, hands-on instruction, the opportunity to discuss your own unique circumstances-get ready to dive in. 18 workshops to help you be a better marketer, and you get access to all of them.

Marketing and Public Policy Conference Doctoral Registration

The AMA's annual Marketing & Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy.

The ART Forum brings together research practitioners and academics to find solutions to marketing problems through free exchange of ideas and methodologies.

The AMA's largest academic conference for marketing scholars, faculty, and doctoral students. Summer AMA is the perfect conference to interact with senior and emerging scholars from around the world.

Join us along with more than 450 other marketers for a true meeting of the marketing minds.

Effective Marketing Writing delivers clear, sophisticated training that will ensure you can “up your writing game.” Immediately back on the job, you will apply the course’s tips and techniques to engage your readers/audience – and get better results.

SEO in 2016 - Charlotte, NC

Learn the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry are headed.

SEO in 2016

seo

SEO in 2016 - Charlotte, NC

Learn the secrets of the SEO: what works and what doesn't; what you should be measuring; what tools to use; where trouble looms and untapped potential lies; where search engines and the industry are headed.

SEO in 2016

If your organization has a website and you contribute—or want to contribute—to digital, search, online or integrated strategies, this session will arm you with the practical, actionable tips that you need. Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing is desired. A basic understanding of search engines will be helpful but is not required. This two-day workshop offers something for all skill levels, from search marketing "newbies" to advanced search engine marketers.