Amy Higgins, Contributed Blogs and Other Content

You know, Content Marketing World (CMWorld) is a lot like the opera. Both feature awe-inspiring performances, both offer tremendous entertainment value and both are considered, at least by some, to be true works of art. Both are also frequent stops for Amy Higgins.

By Amy Higgins published February 19, 2015 A central tenet of content strategy is to create many content assets from the Big Idea. Here we explore how the concept works in practice. As content marketers, we struggle with the never-ending battle of quantity vs. quality.

Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amon

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae

We all have our own way of double-checking our work. UX designers have the “mom test”, bakers have the “hey, taste this,” scientists have their methods to double check and recheck their hypothesis, but as content marketers, what’s ours?

Learn how to be a wiz on social media and close more deals with simple social selling tricks.

Download this comprehensive guide, and learn industry-specific strategies for planning, developing, and promoting content.

Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into

On the second day of Content Marketing World, it is apparent that one of the huge pain points of this industry is the struggle between quality and quantity

One of the truly great things about working at TopRank Marketing are our clients. On a daily basis we get to connect with and solve marketing problems with

Download this magazine for all 16 interviews with Earth's Mightiest Marketers on how to engage with your influencers online. Covers: influencer marketing, public relations & community, content marketing, relationship building.

Should executives and staff be using social media to support your brand? When, how and why? Find out in this episode of the Friday Hangout with Amy Higgins.

We spent hour four of Community Manager Appreciation Day with various communities of Google including Google Local, Google+ and Google Developer Groups.

Discover what's plaguing most marketers, how marketers can overcome seemingly endless obstacles, and what’s on the horizon for the future of marketing. 

In an effort to end buzzword fatigue, we curated every influencer marketing term you’ve ever heard. Check out these definitions fueled by top thought leaders!