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Updated by Amy Higgins on Apr 24, 2017
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Amy Higgins, Contributed Blogs and Other Content

CMWorld 2015 Speaker Spotlight: Amy Higgins

You know, Content Marketing World (CMWorld) is a lot like the opera. Both feature awe-inspiring performances, both offer tremendous entertainment value and both are considered, at least by some, to be true works of art. Both are also frequent stops for Amy Higgins.

Content Strategists Can Follow Their Own Big Bang Theory

By Amy Higgins published February 19, 2015 A central tenet of content strategy is to create many content assets from the Big Idea. Here we explore how the concept works in practice. As content marketers, we struggle with the never-ending battle of quantity vs. quality.

5 Essential Lessons on Co-Creating Content with Influencers [eBook]

Ah, the nostalgic memories of making new friends on the first day of class, the thrill of getting a new Trapper Keeper notebook and finding your place amon

Making Content Marketing the Star of Marketing #CMWorld eBook

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae

The Content Marketer’s "Mom Test" - Orbit Media Studios

We all have our own way of double-checking our work. UX designers have the “mom test”, bakers have the “hey, taste this,” scientists have their methods to double check and recheck their hypothesis, but as content marketers, what’s ours?

Learn how to be a wiz on social media and close more deals with simple social selling tricks.

Download this comprehensive guide, and learn industry-specific strategies for planning, developing, and promoting content.

70 Rising Social Media Stars - Schaefer Marketing Solutions: We Help Businesses {grow}

Who are the Rising Social Media Stars to watch? These are the marketers, bloggers and podcasters making an impact around the world.

Infographic: 12 Content Marketing Experts Share Content Tips #CMWorld

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into

How to Save Time and Improve Quality with Repurposed Content #CMWorld

On the second day of Content Marketing World, it is apparent that one of the huge pain points of this industry is the struggle between quality and quantity

Content Plus Social is A Sweet Song to Sing - Interview with Amy Higgins of Concur

One of the truly great things about working at TopRank Marketing are our clients. On a daily basis we get to connect with and solve marketing problems with

The Engagers: 2013 Edition by Traackr

Download this magazine for all 16 interviews with Earth's Mightiest Marketers on how to engage with your influencers online. Covers: influencer marketing, public relations & community, content marketing, relationship building.

Social Media and the C Suite with Amy Higgins

Should executives and staff be using social media to support your brand? When, how and why? Find out in this episode of the Friday Hangout with Amy Higgins.

The Various Communities Of Google

We spent hour four of Community Manager Appreciation Day with various communities of Google including Google Local, Google+ and Google Developer Groups.

Marketing insights from Amy Higgins, Director of Content

Discover what's plaguing most marketers, how marketers can overcome seemingly endless obstacles, and what’s on the horizon for the future of marketing. 

The Living Glossary for Influencer Marketing | Traackr

In an effort to end buzzword fatigue, we curated every influencer marketing term you’ve ever heard. Check out these definitions fueled by top thought leaders!