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Updated by Diana Urban on Feb 03, 2016
Headline for 98 Book Marketing Ideas for Authors
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Diana Urban Diana Urban
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98 Book Marketing Ideas for Authors

Here are 10 book marketing tips from @BookBub that can help #authors increase sales! See all 98 ideas here: http://insights.bookbub.com/book-marketing-ideas

1

Survey your audience. Ask questions about demographics, psychographics, and online behavior so you can better underst...

Survey your audience. Ask questions about demographics, psychographics, and online behavior so you can better underst...
2

Conduct reader interviews. Try to understand how your readers find new books to read and make their purchasing decisi...

Conduct reader interviews. Try to understand how your readers find new books to read and make their purchasing decisi...
3

Create reader personas. Write a short paragraph that describes each core group of readers you’re targeting. Refer bac...

Create reader personas. Write a short paragraph that describes each core group of readers you’re targeting. Refer bac...
4

Create a list of target keywords. Compile a list of of search queries that your target audience is using to search fo...

Create a list of target keywords. Compile a list of of search queries that your target audience is using to search fo...
5

Create an author website. Your site should be a marketing tool that serves as the hub of all your online activity, fr...

Create an author website. Your site should be a marketing tool that serves as the hub of all your online activity, fr...
6

Set up a blog on your site. Provide a “behind the scenes look” for readers by blogging once or twice a month. Fans wi...

Set up a blog on your site. Provide a “behind the scenes look” for readers by blogging once or twice a month. Fans wi...
7

Link to your published books. Create a site page linking to your books to make it easy for readers to discover all th...

Link to your published books. Create a site page linking to your books to make it easy for readers to discover all th...
8

Brand your homepage with your newest release. Publicize your latest work on your website by updating the header or ba...

Brand your homepage with your newest release. Publicize your latest work on your website by updating the header or ba...
9

Build a mailing list on your site. Include a simple form on your homepage, your website pages, and/or your blog’s sid...

Build a mailing list on your site. Include a simple form on your homepage, your website pages, and/or your blog’s sid...
10

Welcome new subscribers with an email autoresponse. When people subscribe to updates from you via your website, send ...

Welcome new subscribers with an email autoresponse. When people subscribe to updates from you via your website, send ...