Small Business SEO Resources

Forget everything you used to know about SEO. The technical tricks used by search engine optimizers back in the day were opportunistic at best, downright shady at worst. But thanks to advancements in Google's algorithm over the past few years, the veil between SEO and content has officially fallen.

No SEO means no visitors from search engines. If you don't do it then search engines can't categorise and rank your site for keywords relevant to your business. Both on-site SEO and off-site SEO are required. You can't achieve good results doing one without the other. Start doing SEO now.

Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big or small and regardless of industry, has some kind of web presence, and everybody is competing for only a handful of positions at the top of search-engine results pages (SERPs).

" SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines." - SEOmoz SEO Guide Rand, your SEO guide explains the various strategies used to help a website rank better.

Over the past decade, search engine optimization has changed dramatically. What once consisted of trying to outwit an algorithm has now evolved into a sophisticated art of audience targeting, centered around delivering tangible value to prospects and customers.

By Lee Odden published June 22, 2014 Optimized and socialized online content is essential for reaching information-hungry, multi-tasking audiences that are bombarded with new messages every day. For brands to be prominent on the search and social web for their customers, they'll need to understand the best of each discipline and how to put them together.

All eyes are on 2016. This upcoming year should prove to offer a few landmark shifts in search-notably, I'm predicting the following 7 trends.

The mobile trend is big and is going to continue getting bigger. It's one of the most common predictions about the changing world of business and communication. From strategic moves made by the big brands to the rise of smartphones, mobile has already taken a fair share of recent headlines.

Thousands of small business owners are missing out on significant business opportunities from organic search engine traffic because they don't believe it to be significant or important. Why is this the case?

Though we're still more than a year away from the actual end of 2016, I've compiled a list of effective practices today that I think will be completely gone by next year's end.

By Michele Linn published June 27, 2014 In the content marketing world, there is a lot of talk about SEO, and for good reason. As Lee Odden recently explained: " Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise.