Social Media Marketing Strategy

Creating a successful Facebook page requires more than just a few clicks, especially with the new timeline design. Even before timeline, there were so many things to consider that we'd found it helpful to create a checklist for pages. So we've upgraded our pages checklist to help you upgrade to timeline, and also keep track of your page on an ongoing basis. Print out this timeline checklist or save it on your computer so you can check off tasks once you complete them. And by all means, give us feedback on this in the comments section beneath this post.

Facebook pages work best if you are a major retail B2C brand or company. In this list I have not included musicians, entertainers, actors & actressess or movies which we covered in the last post the “The World's 20 Most Popular Facebook Pages“. Like Twitter the top ranked on Facebook are celebrities who attract passionate fans to

Maybe it's because you're in marketing. Maybe it's because you're from the younger generation assumed to be digital natives. Or maybe it's because you're already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company's social media plan. Or perhaps they haven't asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success.

One of the smartest features of timeline for brands is the ability to pin posts to the page. The feature is so helpful that it might seem like a no-brainer to decide what to pin. But the catch is, you can only pin one thing at a time. Whatever you most recently pinned shows up at the top of the page, and the rest goes into a hybrid of chronological order with some prioritization of the most engaging posts (of course, things you hide or delete don't show up). Here's a list of things you might want to pin to the top of your timeline page on Facebook.

The influence of social media on the conversion of sales is outstanding compared to traditional marketing. Being involved and creating a community using social media has never been as important as it currently is today. It is a proven science that a one-on-one interaction with customers creates a rapport between the consumer and the business. Building trust and loyalty converts into more sales PERIOD

Companies need to trust employees to use their judgement on the social web. Internal private social networks are great learning grounds.

LinkedIn is a powerful tool for making business connections-but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me-I recently attended a seminar on LinkedIn by Colleen McKenna, and learned a few ways to kick my LinkedIn presence up a notch.

Twitter is not about the usual way of selling, In order to use twitter in the most positive way to promote yourself, business or product you need to LISTEN, ADD VALUE & ENGAGE with people on there. I understand for some people this might seem a little alien, I like many of you had to start somewhere with understanding twitter and my first experience of this social networking site was on a purely personal , chatting to my friends and following ‘celebrities' manner.