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Updated by EQLIST on Jun 19, 2014
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MARKETING PLAN Questions for Entrepreneurs.

What are the best questions an Entrepreneur needs to ask when creating a successful Marketing Plan?

Source: http://eqli.st/five-key-questions-for-your-marketing-plan/

1

Who am I? What do I do? Why does it matter?

Mar 23, 2012 by Patrick Prothe
MARKETING PLAN Questions for Entrepreneurs. | Who am I? What do I do? Why does it matter?
2

Who else offers what I do? How am I different? The same?

Mar 23, 2012 by Patrick Prothe
MARKETING PLAN Questions for Entrepreneurs. | Who else offers what I do? How am I different? The same?
3

Why am I doing this?

Mar 26, 2012 by Jamie Wallace
MARKETING PLAN Questions for Entrepreneurs. | Why am I doing this?

We definitely need to know who our customers are, what we're selling, and how we're different; BUT - before any of that, it's critical to know WHY you're doing what you're doing in the first place. Know yourself and your "why." That drives everything else.

4

What pain points do I solve for my customer(s)

Mar 23, 2012 by Patrick Prothe
MARKETING PLAN Questions for Entrepreneurs. | What pain points do I solve for my customer(s)
5

What is the value of a customer?

Mar 23, 2012 by Joseph Ruiz
MARKETING PLAN Questions for Entrepreneurs. | What is the value of a customer?

How much will they generate in Revenue? Profits? over their expected lifetime

6

What is a reasonable cost per acquisition?

Mar 23, 2012 by Joseph Ruiz
MARKETING PLAN Questions for Entrepreneurs. | What is a reasonable cost per acquisition?
7

What does the buying cycle look like?

Mar 23, 2012 by Joseph Ruiz
MARKETING PLAN Questions for Entrepreneurs. | What does the buying cycle look like?
Apr 02, 2012 by Alexander Conrad - feld.com - 275
MARKETING PLAN Questions for Entrepreneurs. | Are you choosing marketing metrics that are clearly measurable?

Wrote this and recalled the above reference Brad Feld post on metrics.....a worthwhile read.

9

Where are my potential customers & how best can I reach them?

Apr 19, 2012 by Cinzia Rolling
MARKETING PLAN Questions for Entrepreneurs. | Where are my potential customers & how best can I reach them?
10

What is my distinct value in the eyes of my Market?

Feb 15, 2013
MARKETING PLAN Questions for Entrepreneurs. | What is my distinct value in the eyes of my Market?

Added by @RebelBrown link coming soon.

11

What are the markets who are compelled to buy value?

Feb 15, 2013
MARKETING PLAN Questions for Entrepreneurs. | What are the markets who are compelled to buy value?

Added by @RebelBrown link coming soon

12

What are their (the customers) pain points?

Feb 15, 2013
MARKETING PLAN Questions for Entrepreneurs. | What are their (the customers) pain points?

Added by @RebelBrown link coming soon.

13

How can I best create engagement with those markets and Buyers?

Feb 15, 2013
MARKETING PLAN Questions for Entrepreneurs. | How can I best create engagement with those markets and Buyers?

Having identified the markets/buyers and pain points. Added by @RebelBrow link coming soon.

14

Do I have a budget?

Feb 15, 2013
MARKETING PLAN Questions for Entrepreneurs. | Do I have a budget?

Having identified, buyers/markets and how to reach them. Added by @RebelBrown link coming soon.

15

What are my buyer personas?

Mar 23, 2012 by Patrick Prothe
MARKETING PLAN Questions for Entrepreneurs. | What are my buyer personas?
16

Who is my customer?

Mar 20, 2012 by CASUDI
MARKETING PLAN Questions for Entrepreneurs. | Who is my customer?
17

How large is my market?

Mar 23, 2012 by CASUDI
MARKETING PLAN Questions for Entrepreneurs. | How large is my market?

Am I targeting a niche or a broader focus?

18

How far should I go with customer development before completing my marketing plan?

Mar 23, 2012 by CASUDI
MARKETING PLAN Questions for Entrepreneurs. | How far should I go with customer development before completing my marketing plan?

If you don't ask the most basic customer development questions (from your potential customers) and get many or most of the answers, you will have no clue if you really have a business with customers willing to pay for your product/service or even how to market to them.

19

Should I consider a PR focus as a part of my marketing straegy ?

Feb 11, 2013 by CASUDI
MARKETING PLAN Questions for Entrepreneurs. | Should I consider a PR focus as a part of my marketing straegy ?

When starting, sometimes I have seen limited marketing dollars better spent on some very focused PR.

20

Should "SOCIAL" be part of every marketing strategy today?

Feb 11, 2013 by CASUDI
MARKETING PLAN Questions for Entrepreneurs. | Should "SOCIAL" be part of every marketing strategy today?

How many companies are their left who only create traditional marketing as part of their overall strategy?