MARKETING PLAN Questions for Entrepreneurs.

What are the best questions an Entrepreneur needs to ask when creating a successful Marketing Plan?

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    1. Who am I? What do I do? Why does it matter?

      Who am I? What do I do? Why does it matter?

    2. Who else offers what I do? How am I different? The same?

      Who else offers what I do? How am I different? The same?

    3. Why am I doing this?

      Why am I doing this?

      We definitely need to know who our customers are, what we're selling, and how we're different; BUT - before any of that, it's critical to know WHY you're doing what you're doing in the first place. Know yourself and your "why." That drives everything else.

    4. What pain points do I solve for my customer(s)

      What pain points do I solve for my customer(s)

    5. What is the value of a customer?

      What is the value of a customer?

      How much will they generate in Revenue? Profits? over their expected lifetime

    6. What is a reasonable cost per acquisition?

      What is a reasonable cost per acquisition?

    7. What does the buying cycle look like?

      What does the buying cycle look like?

    8. Are you choosing marketing metrics that are clearly measurable?

      Are you choosing marketing metrics that are clearly measurable?

      Wrote this and recalled the above reference Brad Feld post on metrics.....a worthwhile read.

    9. Where are my potential customers & how best can I reach them?

      Where are my potential customers & how best can I reach them?

    10. What is my distinct value in the eyes of my Market?

      What is my distinct value in the eyes of my Market?

      Added by @RebelBrown link coming soon.