Updated by EQLIST on Jun 19, 2014
MARKETING PLAN Questions for Entrepreneurs.
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EQLIST

MARKETING PLAN Questions for Entrepreneurs.

What are the best questions an Entrepreneur needs to ask when creating a successful Marketing Plan?

Source: http://eqli.st/five-key-questions-for-your-marketing-plan/

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  1. 1  Who am I? What do I do? Why does it matter?

    Who am I? What do I do? Why does it matter?
  2. 2  Who else offers what I do? How am I different? The same?

    Who else offers what I do? How am I different? The same?
  3. 3  Why am I doing this?

    Why am I doing this?

    We definitely need to know who our customers are, what we're selling, and how we're different; BUT - before any of that, it's critical to know WHY you're doing what you're doing in the first place. Know yourself and your "why." That drives everything else.

  4. 4  What pain points do I solve for my customer(s)

    What pain points do I solve for my customer(s)
  5. 5  What is the value of a customer?

    What is the value of a customer?

    How much will they generate in Revenue? Profits? over their expected lifetime

  6. 6  What is a reasonable cost per acquisition?

    What is a reasonable cost per acquisition?
  7. 7  What does the buying cycle look like?

    What does the buying cycle look like?
  8. 8  Are you choosing marketing metrics that are clearly measurable?

    Are you choosing marketing metrics that are clearly measurable?

    Wrote this and recalled the above reference Brad Feld post on metrics.....a worthwhile read.

  9. 9  Where are my potential customers & how best can I reach them?

    Where are my potential customers & how best can I reach them?
  10. 10  What is my distinct value in the eyes of my Market?

    What is my distinct value in the eyes of my Market?

    Added by @RebelBrown link coming soon.

  11. 11  What are the markets who are compelled to buy value?

    What are the markets who are compelled to buy value?

    Added by @RebelBrown link coming soon

  12. 12  What are their (the customers) pain points?

    What are their (the customers) pain points?

    Added by @RebelBrown link coming soon.

  13. 13  How can I best create engagement with those markets and Buyers?

    How can I best create engagement with those markets and Buyers?

    Having identified the markets/buyers and pain points. Added by @RebelBrow link coming soon.

  14. 14  Do I have a budget?

    Do I have a budget?

    Having identified, buyers/markets and how to reach them. Added by @RebelBrown link coming soon.

  15. 15  What are my buyer personas?

    What are my buyer personas?
  16. 16  Who is my customer?

    Who is my customer?
  17. 17  How large is my market?

    How large is my market?

    Am I targeting a niche or a broader focus?

  18. 18  How far should I go with customer development before completing my marketing plan?

    How far should I go with customer development before completing my marketing plan?

    If you don't ask the most basic customer development questions (from your potential customers) and get many or most of the answers, you will have no clue if you really have a business with customers willing to pay for your product/service or even how to market to them.

  19. 19  Should I consider a PR focus as a part of my marketing straegy ?

    Should I consider a PR focus as a part of my marketing straegy ?

    When starting, sometimes I have seen limited marketing dollars better spent on some very focused PR.

  20. 20  Should "SOCIAL" be part of every marketing strategy today?

    Should "SOCIAL" be part of every marketing strategy today?

    How many companies are their left who only create traditional marketing as part of their overall strategy?