EQLIST
What are the most important questions to ask when creating a successful Social Marketing Strategy?
Source: http://list.ly/list/wc
It is imperative that this is the first question you ask before implementing any social media plan. Also, the 1st step in Blue Focus Marketing's 12-step Social Media Strategy Blueprint
A strong social strategy is about more than collecting "likes" and "follows" ... and it's about more than sharing great content (though you need that, too). It's about figuring out how to get your audience engaged ... with you and with your content. How are you going to create true connections with these people?
Who are my customers and prospects, where do they hang out online, and what are they interested in hearing about...what info do they need or desire that my company or client can provide.
Current customers (are there any niches or sub groups)
Social media content (a company's online activity blogging and on social media sites), generally, should be targeted to answer the needs, interests and desires of the customer.
You ask this before initiating your online social marketing strategy.
Listening to conversations online is important for several reasons, helps guide conversation and allows opportunity to respond to events or activities.
Do I plan to interact or just listen for example.
How will we share and collaborate?
Who gets notified? How soon?
There are plenty of good templates available to use as a model
Without a strategy social media can devolve into chasing the newest craze or platform
FIVE KEY Questions for Social Marketing
EQLIST contributor Betsey Kent @BeVisible
What is it about my idea that will make people care and want to share our idea?
