Updated by EQLIST on Mar 16, 2013
EQLIST EQLIST
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PR Initiative Questions for Entrepreneurs.

What questions does an Entrepreneur need to ask to start a successful PR initiative?

Source: http://casudi.esse-group.com/entrepreneurs/the-entrepreneurs-list-2/

1

How do we measure the success of the PR initiative?

PR Initiative Questions for Entrepreneurs. | How do we measure the success of the PR initiative?

How will we measure the success of the PR initiative (ongoing or short-term campaign), both quantitative and qualitative (i.e., outputs and outcomes).

2

How have your efforts impacted your clients' bottom line results?

PR Initiative Questions for Entrepreneurs. | How have your efforts impacted your clients' bottom line results?

via #SoloPR @KristK

3

Can you help me formulate my true v. perceived objectives?

PR Initiative Questions for Entrepreneurs. | Can you help me formulate my true v. perceived objectives?

Via #SoloPR @joeldon

4

Who will work with my team? How often will we receive status updates?

PR Initiative Questions for Entrepreneurs. | Who will work with my team? How often will we receive status updates?

via #SoloPR @makasha

5

What questions would you the #PR pro like to ask me the Entrepreneur?

PR Initiative Questions for Entrepreneurs. | What questions would you the #PR pro like to ask me the Entrepreneur?

As some have alluded, entrepreneurs should also pay attention to what questions the #PR pro asks. Are they smart Qs? via #SoloPR @KellyeCrane

6

Can you show me any print, media, broadcast, or social media achievements your clients have received?

PR Initiative Questions for Entrepreneurs. | Can you show me any print, media, broadcast, or social media achievements your clients have received?

Can you show me any print, media, broadcast, or social media achievements your clients have received?

7

Is PR the right or only tool needed to achieve my objectives?

PR Initiative Questions for Entrepreneurs. | Is PR the right or only tool needed to achieve my objectives?

via #SoloPR @joeldon

8

In an early stage company is money better spent on Marketing or PR?

PR Initiative Questions for Entrepreneurs. | In an early stage company is money better spent on Marketing or PR?

Can PR give you more exposure than marketing early in the game? The kind of exposure you need?

9

Who, Why and How should I tell our story about our product and company?

PR Initiative Questions for Entrepreneurs. | Who, Why and How should I tell our story about our product and company?