What questions does an Entrepreneur need to ask to start a successful PR initiative?
How will we measure the success of the PR initiative (ongoing or short-term campaign), both quantitative and qualitative (i.e., outputs and outcomes).
via #SoloPR @KristK
Via #SoloPR @joeldon
via #SoloPR @makasha
As some have alluded, entrepreneurs should also pay attention to what questions the #PR pro asks. Are they smart Qs? via #SoloPR @KellyeCrane
Can you show me any print, media, broadcast, or social media achievements your clients have received?
via #SoloPR @joeldon
Can PR give you more exposure than marketing early in the game? The kind of exposure you need?