Would love to find out about the digital media landscape in Japan - how do people/businesses interact using social media platforms!
- crowd rank
According to Twitter's official blog (blog.twitter.com), when the clock stuck midnight last New Year's Eve, Japanese Twitter users went crazy, recording 6,939 tweets per second-a new record at the time. In fact, globally 14 percent of all tweets are in Japanese-second only to English, with 50 percent-which explains why Japanese was the second language to be added to twitter menus. And according to Virginia-based research firm ComScore, 20 percent of all Japanese are using Twitter, while only 8 percent of people in the United States are users. Twitter has grown so much in Japan that it now has more visitors than Japan's most well-known social network service, Mixi. And last month, Twitter appointed their first international manager outside the U.S-in Japan. But why has Twitter been embraced so rapidly here?