Nir Eyal
List of resources for the amateur behavior change mode
Source: http://www.nirandfar.com/p/amateur-mode.html
example: BJ Fogg’s behavior model which advocates increasing the users’ ability to act by decreasing the cognitive load, cost, time, physical effort and social deviance required, while making the action routine.
example: Minimum Enjoyable Action, Tiny habits
example: Facebook
example: Gamification
example: Quantified self
