26 Facets of Social Lists - Marketing Tips for Social List Makers

Lists form communities. Lists flush out people with common interests -the Lurkers. Lists spawn conversations and connections beyond the list. More lists, more connections means more community - see Metcalfe's Law

Lists add structure to life - Baby name lists, to-do lists, bucket lists. List metaphors live with us through each day. We all get lists.

Lists are content marketing with a twist. No they are not white papers. Nor e-books. Lists are not webinars, microsites nor podcasts. Lists aren't even emails, videos or magazines. List can be all and none of these. Lists are as much a medium as a content form.

Lists are quick to consume. Lists quickly let us validate our knowledge and fill in the gaps. It's all about the content. This is why bloggers and publishers love lists.

if you can get someone to interact and comment on a list you might extract them from the Lurker pool.

Lists totally can be fun. You can make a serious topic fun, by how you pick the images and how you write up the items and by the blog posts you place them in. Lists are what you make them.

Lists ooze social proof. Curators, Reactions, Views, Embeds. Crowd-smarts help you decide which lists to explore.

lists are niche. List can be just for you, for 10 people or 10,000. Today with the web 10,000 people can still be a niche.

Lists are interesting to others, especially crowd-sourced lists. The crowds make it so. Lists are easy to share. Lists encourage you to leave you mark. And when you own a piece of a list, you want to share it more. Rinse and repeat.

Lists travel. Lists can live both on Listly and on multiple blogs. A list's crowd travels (as do their votes, reactions & comments).