Are mobile Discounts & Deals Apps still in the Picture?

Gone are the days when email marketing, QR codes, or SMS adverts were used for marketing promotions. Now the best time to reach a consumer is when they're close to you. In today's fast-paced world, what's available at arm's length is usually what catches a consumer's attention immediately.

Social shopping is a rapidly growing industry. With increased use of the Internet and especially mobile solutions for shopping, consumers are comparing prices and looking for deals more than ever. A new user survey from Scanlife details how often consumers interact with online coupons, deals and how mobile is impacting shopping.

Target already has multiple ways to save, with printable coupons, store coupons, mobile coupons and Cartwheel. Now it's time to add another one to the list. Target is testing out coupons that are beamed to your phone while you walk through its aisles.

Measured up against their local counterparts, international coupon platforms like RetailMeNot and Groupon have sizeable advantages. Most notably, they benefit from a larger network of online merchants - and shoppers - in their home country. So how do local players stand out from the crowd?

According to Mobile Commerce Daily, nearly 96 percent of all mobile users will search for online coupons in 2015. This represents a huge market of consumers your business could engage and convert. And it's a market that wants to be served-the Netsize Guide reports that 79% of smartphone users would like to download "money-off" coupons to their phones.

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.

Of all the advantages that mobile coupons offer, one that stands out is they have a much higher rate of redemption than traditional coupons; an Industry average of 10x higher redemption rate, according to a recent Business Insider report. What is it about mobile coupons that lead to such a high redemption rate?

Developing location based Mobile coupon software to deliver notification about latest deals & discounts as per customer preference & location. Read this article to explore more

Years ago, marketing a local business mostly involved the use of printed advertising methods, such as newspapers, Yellow pages, flyers, and direct mail. Mixed in with those strategies included TV ads and radio ads, which were more expensive -- yet even less targeted than the others.

Businesses are using digital coupons, deals, and discounts application for increasing customer loyalty and acquisition.