Don't buy into the fear-mongering: Millennials still care about watching TV, and they want to watch TV on their TV sets. What millennials don't care about is watching TV live, or whether TV content comes in through a cable cord or a WiFi connection.
Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It's known that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it's also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen over the long-term.
Earlier this year, Instagram introduced a new ad offering called ' carousel ads'. Exactly as it sounds, carousel ads enable advertisers to upload up to four images for one ad, which users can then flick through to see more related content, or even related shopping options.
Social media can be a critical component of a broader digital marketing campaign, but you have to know where to start.
What are we really talking about when we're talking about conversions? Persuasion, right? Influence. When we talk about conversions, we are-most of the time-discussing ways we can be more persuasive, more influential. We're interested in meeting the needs of customers, fans, and followers and doing so in a way that truly speaks to them.
