Malhar Barai
Landing Page play a very important part in the conversion funnel of any marketing campaign. These 5 posts covers some of the best techniques and will definitely help you improve conversion
Discussion of web design in companies who don't know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site.
Digital Marketing by Chris Lucas Today, most people are familiar with the concept of crowdfunding: Getting a project off the ground with small amounts of money raised from a large number of people online.
Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already.
If you want to maximize your landing page's lead generation efficiency, make sure it follows these 7 basic guidelines.
Goal: To create the world's most effective landing page. Problem: Where the heck do I start? Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of "what the customer wants" whispering in the background.
