Reputation Management

If you need to find out how your audience is receiving your work, it's worth considering how you've structured the interactions around criticism. Sometimes a customer has a one-off problem, a situation that is unique and a concern that has to be extinguished on the spot.

Good customer service is a cornerstone of successful business; we all know that. Guest post bu Kristin Laprise from WOW Service MEntor

What are places to monitor if somebody says something bad or good about your brand? Google Places, Google Alerts, Yelp and Social Media like Facebook & Twitter

One of the biggest fears some people have about getting involved in social media is the fact that someone could say something bad about you or your company. Why would we want to give people a forum to come and say bad things? Direct sales is often plagued with detractors.

Over at the Toad Stool, Alan Wolk has some good advice for brands out there to stop the inevitable backlash against them when something goes wrong. Don't suck. Alan's a smart guy, and he's clearly being a little glib here in this statement, so I won't get that much into it.

I remember going through a meeting with a client and remembering that they didn't want to be on social networking sites because they didn't want to get negative comments or feedbacks. The thing is, whether or not your company is using social media, someone is talking about your brand on social networking sites like Yelp to review their experience with your brand.

When your friends make the news, we make sure you know. Newsle tracks news about your friends and professional contacts across the web. You'll never miss an important story about someone you care about.

This post was originally published on 11/29/10 but revised and expanded today. Many times, I am requested to quote on website projects for businesses that have long been established but have never had a website. I always start by Googling the business name and most of the time, find many results about the business.