BFW SocMed Strategy

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel.

Greetings and Happy New Year! To kick off 2012, some of you may think of giving your Facebook Page a facelift. There may be some features you wish to add such as custom iframe tabs with fan gate option or ideas to encourage fans engagement on your Page.

"If you were a booger, I'd pick you first." We've all struck out with a cheesy pick up line. Breaking the ice can be tough. Learn how to master it and turn your neglected Fan Page into a relationship marketing poster-child with these 27 sure-fire updates… Building a business to customer relationship is vital to the success of your Fan Page.

Monitoring social media on behalf of an organisation is key to online reputation management. But not every online mention requires a response. Here is a decision tree to help communicators decide on a Monitoring social media on behalf of an organisation is key to online reputation management.

This year, the number of people using Facebook is set to top one billion. That’s one-seventh of the world’s population. Creating a customer service strategy for Facebook that can easily apply to all major social media venues should be at the top of your organization’s to-do list.

SAMHSA Newsroom Press Release

Establishing a digital presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.

Socialnomics

Involver provides social media tools to over 100,000 brands and agencies to manage a total audience of 325 million plus fans.