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My Favorite Books

#books #marketing
Curated by Nick Kellet

Mostly marketing / business / startup focussed

9 Items | 397 Views | 10 Reactions | 2 Curators | 0 Embeds
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  1. Made To Stick | HeathBrothers

    Since its release in 2007, Made to Stick has become popular with managers, marketers, teachers, ministers, entrepreneurs, and others who want to make their ideas stick. It's been translated into Arabic, Bulgarian, Croatian, Dutch, and 25 other languages.

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  2. Nicholas Carr's The Shallows

    What the Internet Is Doing to Our Brains Finalist for the 2011 Pulitzer Prize in General Nonfiction Finalist for the 2011 PEN Center USA Literary Award International bestseller; translated into 22 languages "Nicholas Carr has written a Silent Spring for the literary mind."

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  3. The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

    Jensen, director of the Copenhagen Institute for Future Studies, presents a riveting essay on the future demand for goods and services. He predicts that the present information-based society will evolve into a society that values the stories behind products and services. According to Jensen, these stories will fill the need for emotional wealth when material wealth has become commonplace.

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  4. Never Eat Alone « Keith Ferrazzi

    "Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships…Buy this book!" - Tim Sanders, author of Love Is The Kill App "LOVED this book. It is truly an eye-opener. Brilliant. Relevant.

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  5. The Back of the Napkin | DanRoam.com

    "Inspiring! It teaches you a new way of thinking in a few hours - what more could you ask from a book?" - Dan Heath,author of Made to Stick "With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking. - Daniel H.

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  6. Start With Why - @SimonSinek

    Click here to order the paperback edition. Also available for Kindle. Learn about the naturally occurring pattern that explains how great leaders inspire action. Those who know their Why are the ones who lead. They are the ones who inspire. Wear what you believe. Share what you believe.

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  7. Positioning - Battle for the Mind | Ries & Trout

    The Fall of Advertising & the Rise of PR The 22 Immutable Laws of Branding 11 Immutable Laws of Internet Branding The 22 Immutable Laws of Marketing

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  8. Resonate - Nancy Duarte

    Present visual stories that transform audiences

    By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

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  9. A Whole New Mind | Daniel Pink

    Discussion Guide for Business (Free 2-page PDF) Discussion Guide for Educators (Free 2-page PDF) Lawyers. Accountants. Computer programmers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind.

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