Skoll Centre for Social Entrepreneurship Publisher: Harvard Business Press Revealing the intriguing mindsets and winning strategies of some of the world's most unconventional entrepreneurs, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, a new book by John Elkington and Pamela Hartigan (published by Harvard Business Press, February 5, 2008), shows how these social entrepreneurs are solving some of the world's most pressing economic, social, and environmental problems -- and in the process are creating growing markets across the globe.
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy.
A book review by our MD Ron Cacioppe "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
