The Data Vault: Top 13 data articles, 1 - 8 June

Rolls-Royce manufactures enormous engines which generate huge amounts of power, as they propel airplanes and ships across skies and oceans. It is an extremely high-tech industry where failures and mistakes can cost billions - and human lives. It's no surprise then that the company - which split from its automobile [...]

You know, when your order a Coke at a restaurant and the waiter says: "We've only got Pepsi - that's OK, right?" And you're left having to say that it's fine, but end up thinking it's not what you asked for?

I've been wondering recently about big data and small business. No one can avoid the statistics around the importance of small business to the U.S. economy: as Forbes noted not long ago, there are almost 28 million small businesses in the U.S., and more than 50% of the working population [...]

Self-service business intelligence (BI) is a perennial hot topic. Today, self-service BI prompts images of people with complete access to a pool of data, allowing them to create their own visualizations and draw their own insights from this raw data.

I'd like to start by saying that this list is by no means exhaustive. Every company and industry faces their own challenges and even the below topics could have multiple sub-topics for further clarification. Those are topics for another day.

In this post I outline how US agricultural manufacturer John Deere has transformed itself from a traditional manufacturing company to a big data leader. The post was first published in my column for Data Science Central. John Deere has always been a pioneering company.

If your high-speed data analytic technology is not capable of separating the good data from the bad before developing refined results -- or if you read the data wrongly or fail to understand how the bad data you've collected has impacted the good data -- you might end up with an incorrect assessment of your customer, and in the end, damage your bottom line.

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

Today, I cleared my schedule to learn more about the latest and greatest Business Intelligence solutions in the marketplace from over 100 vendors.

The same data can yield wildly different results. Here are some of the reasons for these fascinating, frustrating, or even dangerous discrepancies. As the universe of big data continues to explode, organizations struggle to identify and leverage the data that matters most.

When people lose their jobs, their behaviour changes. They might leave the house less, be awake at different hours, and phone fewer or different people. These individual changes accumulate into large patterns that can be seen in big data sets, like mobile phone and social media usage.

Hemnet Hemmet is Sweden's most statistically desirable home With the millions of clicks Swedish real estate website Hemnet receives on people searching for their homes, they've brought together all of the user data to build the world's most statistically desirable home.

But Oskar Levander, vice president of innovation, engineering and technology at Rolls Royce, added that big data was only an enabler for the intelligent ship. And Heikki Soljama, managing director ABB marine and ports, told TradeWinds everyone has the same ideas, "but it is still a question of who is going to be able to get it done.