Basics About Pay Per Click Marketing

One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google AdWords, Yahoo Search Marketing and others, business owners can display ads in the sponsored results section of search results pages and pay a fee each time someone clicks through from the ad to their site.

Definition of pay per click (ppc): Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link. When a user clicks a link, the click is registered in a system and a pre-d...

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the pay-per-click (PPC) within different areas of their website or network.

Paid search or pay-per-click (PPC) marketing puts the power of precise keywords to work for you by giving you targeted traffic from keywords you choose - and it does so as soon as your campaign starts. Ballantine will manage the entire PPC process for you.