HelloWorld | Marketing Solutions

With the total number of apps available in Apple's and Google's app marketplaces reaching more than 1.5 million and the average smartphone user having 41 apps on their phone*, how will you make yours stand out? Sara and David talk about key questions to help...

When marketers reach out to us they've got three common objectives in mind: data acquisition, brand engagement, and product education. With 16+ years of experience we've learned what kinds of tactics will help our clients meet their goals with excellent results.

Amazon started it and Walmart jumped in on it, a one day discount shopping extravaganza in the middle of what is typically a summer sales slump for retailers. Amazon celebrated their 20 th Anniversary with Prime Day, deep discounts exclusively for members of Amazon Prime and Walmart (and many other retailers) got on board with non-membership based deep discounts on an array of products.

View All Presented by Sara Kowal, VP Product Innovation and Aaron Clark, VP of Mobile Sales and Operations In a survey of client-side marketers worldwide it was found that only 17% of marketers reporting that mobile was "very integrated" into overall marketing strategy.

The mobile ecosystem is complex and difficult to navigate. What are the keys to a successful mobile CRM program? Learn about the

The Federal Trade Commission (FTC) began enforcing its Endorsement Guides more stringently recently in connection with consumer social media activity, so we wanted to give you some guidance regarding the use of hashtags in incentivized social media shares that could be considered consumer endorsements.

We help brands form deeper relationships with their consumers through loyalty, mobile messaging, and chance to win promotions. However by using similar programs your employees can be another great asset for your brand in driving and complementing your consumer engagement tactics. While we usually focus our efforts on consumer advocacy, employee advocacy has its advantages.

Concerts, sporting events, and festivals are exciting events with highly attentive audiences. They're also big time engagement opportunities. When you're sponsoring one of these live events, learn how mobile can play a huge role in activating your consumers....

We love User Generated Content (UGC) and it's a win-win proposition for brands and their fans. Brands get authentic content that not only strengthens their relationship with existing fans, it extends brand reach as well. Fans get the chance to engage with their favorite brands and be rewarded with prizes, loyalty points or even bragging rights.

Our clients come to us with three main objectives for their marketing programs: data acquisition, brand engagement, and product education. We've already covered proven tactics for data acquisition and brand engagement, today we're looking at tactics to drive deeper engagement with product education.

As social channels continue to evolve, it's becoming challenging for brands to keep up. As a marketer, how do you allocate your social budget? More importantly, what does the social space beyond Facebook look like? And how can you navigate it effectively?Rather...

While there are basic marketing rules that span across continents, expanding brands' sweepstakes or contest programs to an international scale means having to consider the differing rules and regulations across the map.

There are 80 million millennials in the U.S. who are projected to spend $1.4 trillion annually by 2020. This demographic is the largest and most valuable market for marketers. And yet, half of this group has proved tremendously difficult to reach -- we're talking about millennial males.

Looking to build deeper connections with consumers and drive long-term loyalty? Our next eBook focuses on gamification within loyalty programs. Download our 12-page guide, and take cues from JetBlue®, who reinvented engagement away from the typical airline...

Critical times of the year can sneak up on all of us, so we should start planning now for Q1 and to drive ROI in 2016. Download this free eBook for great thought-starters for New Year's, Valentine's Day, March Madness, and more.

Recently, I had the pleasure of attending the Shopper Marketing Conference and Expo in Minneapolis put on by the Path to Purchase Institute. Having worked primarily with CPG brands throughout my career, I was eager to hear about the latest and greatest in shopper marketing strategy along the path to purchase.

Even though our Detroit office is getting ready to move and we didn't have our annual HelloWeen bash, the team didn't disappoint this year with creative costumes. Here are the winners, plus some other photos just for fun! First, meet the judges: DETROIT...