Content marketing lets you reach a wide audience, without throwing your products and services in their face. But let's be honest,** it takes a lot of time and effort**. These 10 tools will help you work smarter, not harder. This list is filled with tools that help with all stages of content marketing from coming up with ideas, creating content, and sharing the amazing content you're creating!
Mailchimp is an auto-responder. Email marketing is crucial for any content marketer, and Mailchimp makes it easy to setup email series and email campaigns that look professional with ease. I like it because the drag-and-drop interface makes it quick to make email templates. It's free up to 2,000 subscribers.
Turning some of your blog posts into slideshow decks can open you up to an entirely new audience! Slideshare is the top slideshow presentation site out, and is a great tool for any content marketer that wants to repurpose their existing content.
Piktochart lets you make professional looking #infographics to share on your site or social media. Visual content is a MUST for any content marketer, so use Piktochart to start making graphics for your site!
Hootsuite is the most popular social media sharing tool out, and it's one I always recommend for content marketers who want to make social media marketing less of a hassle and more organized. Use Hootsuite to spread your content on Twitter, Facebook, Google+, and LinkedIn while tracking how successful your campaigns are!
The easiest way to describe Pocket is it's a cloud bookmarking app. You can save articles, videos, and other content to your Pocket app and access them across any device by signing into your account. So if you come across a great article that inspires you while you're browsing the internet on your phone, save it to your pocket and go back to it later when you get ready to create a new blog post.
Google Drive is probably one of my favorite tools ever. You can make word documents, slide shows, spreadsheets, images, and more all on the cloud so you can access it anywhere. If you have a team working on your content marketing efforts, the Drive makes it easy to collaborate all at the same time.
Content Ideator helps you come up with content ideas with ease. Just enter in a keyword, then the tool gives you a list of existing blog titles that use that keyword. Use their suggestions as inspiration to come up with your own unique piece of content.
Quick Sprout is well known as a top online marketing blog. But they have a very useful tool that lets you analyze any site. One of the things the tool tracks is the number of social shares on each page/post! This shows you what type of content is the most successful on social media! Plug in a competitor's site, see what content is shared the most on social media, then create a piece of content that's better!
What good is making awesome content if a majority of people can't decipher your overly-technical writing? The Readability Test Tool measures how easy your content is to read. If your content is too difficult to read, go back and try to simplify it a bit.
With ThingLink you can easily annotate image and video content with notes and rich media links. As a content marketer, you can really get creative when you create content by marking up graphics with links to further resources related to your content.