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Updated by Brian Cooper on Mar 18, 2015
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Brian Cooper Brian Cooper
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Learn by Doing: Entrepreneurial Approach to Business

These days it seems that many people are deciding to take the entrepreneurial route starting new business. The task to starting a startup can be difficult if you do not have knowledge or experience in starting a business from the ground up. This blog will focus on providing you with enough information for you to begin the entrepreneurial venture.

Mar 18, 2015 - briandcooper.com - 2
A Learning by Doing Model | Brian D. Cooper

Thank you for visiting my blog! My name is Brian Cooper and the purpose of my blog is to provide an interesting, informative, and entertaining blog where you can learn about becoming an entrepreneur, developing business plans, starting a business, and any other general information about what it takes to be an entrepreneur.

Mar 18, 2015 - briandcooper.com - 2
Assessing Your Entrepreneurial Abilities | Brian D. Cooper

Have you ever taken the time to think about the fast moving pace of the changing corporate environment? Each year there are thousands of individuals who leave the corporate veil to seek refuge under the broad term entrepreneur. The idea of being an entrepreneur is more than just calling yourself one.

Mar 18, 2015 - briandcooper.com - 2
What's Your Value Proposition? | Brian D. Cooper

The million dollar question you may want to ask yourself is if your idea offers enough value for the industry you are attempting to enter? Almost every entrepreneur who is attempting their luck at a start-up may ask themselves if they are bringing enough value that will separate them from the rest of the industry.

Mar 18, 2015 - briandcooper.com - 2
Painting a Picture of Your Business on Canvas | Brian D. Cooper

The Business Model Canvas (BMC) comes out of the book "Business Model Generation," written by Alex Osterwalder in 2008. I was introduced to the BMC concept in one of the entrepreneurship courses offered in my master's program. My initial response to the BMC was very positive.

Mar 18, 2015 - briandcooper.com - 2
Front Stage of Your Business Model Generation (1/2) | Brian D. Cooper

My previous blog post introduced to you the Business Model Canvas (BMC) and the nine (9) building blocks. This blog post is going to be the first of three (1 of 3) focusing on the right side of the BMC. Strategyzer.com references the right side (customer segments, customer relationships, channels, and revenue streams) of the BMC as the "front stage."

Mar 18, 2015 - briandcooper.com - 2
Front Stage of Your Business Model Generation (2/2) | Brian D. Cooper

How your business is going to make money and what will be your strategy and approach? Alex Osterwalder 2010 Revenue Streams will form as you successfully deliver your value proposition to your customers. You will begin to notice how the Business Model Canvas (BMC) flows and each segment supports our value proposition.

Mar 18, 2015 - briandcooper.com - 2
Stranded on a Deserted Island Searching for Key Resources | Brian D. Cooper

In the event that you find yourself stranded on a tropical deserted island, it's critical for your survival to find key resources that will keep you alive. Just like surviving on a deserted island, your Business Model Canvas (BMC) needs key resources to support your value proposition, maintain your channels, maintain healthy relationships with your customer segments, and generate revenue.

Mar 18, 2015 - briandcooper.com - 2
The Backstage of Your Business Model Canvas (1/2) | Brian D. Cooper

Have you ever caught yourself wondering while watching live performance in a theater, what the backstage area was like? Alex Osterwalder 2010 If you answered yes, then we have something in common! Just like a live performance theater, the Business Model Canvas (BMC) also has a backstage if you just go behind the curtains.

Mar 18, 2015 - briandcooper.com - 2
The Backstage of Your Business Model Canvas (2/2) | Brian D. Cooper

Looking in from a backstage out into the crowd at a concert is a spectacular site. It can feel as good as it looks when applying this mindset to your Business Model Canvas (BMC). It can all be possible if you follow the process, have a solid team, and achieving many goals while learning by doing.

Mar 18, 2015 - briandcooper.com - 2
Goldilocks Teaches Us About the "Just Right" Business Plan | Brian D. Cooper

Before you go and start soliciting your business for funding, make sure that your business plan is concise and to the point. You don't want your business plan to be similar to the Goldilocks and 3 Bears story by having a bowl of porridge that is too hot or too cold.

Mar 18, 2015 - briandcooper.com - 2
Perspective Taking and Negotiations | Brian D. Cooper

What color is the dress? Is it white and gold or is it black and blue? Some say the dress color is contingent upon what mindset you are in. Personally, I think the color of the dress has nothing to do with your current mindset.

Mar 18, 2015 - briandcooper.com - 2
Diagonal Thinking Requires Strategy | Brian D. Cooper

What does strategy have to do with diagonal thinking? That's easy, "its how you think, rather than your background to be successful in business." Strategy should be your mindset with every decision. Strategy is the plan of action you set in place to solve the problem.