A curated list of Content Marketing Sydney 2015 posts.
The first day of general sessions at Content Marketing World introduced new ideas, profiled great case studies and inspired content marketers to become more strategic. In addition to a great line-up of international speakers and local favourites, a lot of quality time was spent networking with old buddies and new friends.
Day Two of Content Marketing World in Sydney was a deep dive into three different disciplines of content marketing: Strategy & Measurement, Channels & Innovation, and Creation & Distribution. The Lush team presented on storytelling and how it creates more opportunity for business.
Storytelling is an art but it's also a skill. As one of the most commonly used means of communicating, we encounter storytelling almost every day of our lives. But have you considered how storytelling could be used to draw people into the story of your brand?
I'm a journalist by trade and still have to check myself before responding whenever somebody asks me what I do. When Content Marketing World rolled into Sydney last year I'd just made the switch into my current role as the content director of a newly formed agency.
Cirrus Media interviews Robert Rose, the Chief Strategist, Content Marketing Institute and Author, Managing Content Marketing [USA] As the Chief Strategist for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients.
Cirrus Media chat with Joe Pulizzi at Content Marketing World Sydney. Joe is known as the godfather of content marketing and began using the term "content marketing" back in 2001. He's the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, which produces Content Marketing World Sydney and Chief Content Officer magazine.
What keeps content marketing guru Joe Pulizzi up at night? It's certainly not getting dressed in the morning - with on-brand orange shoes, shirt and pocket handkerchief, he has that down pat. The real issue preventing his shut-eye is that although 90 per cent of companies in Australia do content marketing, only 29 per cent are effective at it.
When was the last time you had your mind blown? You expect to have your thinking challenged and absorb a big whack of inspiration when you attend Content Marketing World. The 2015 Sydney event wrapped this week and it didn't disappoint. Here are the top mind blowers from the three-day conference.
I've just had a big week listening to some of the world's top content marketing experts speak at the Content Marketing World Sydney conference then at Content Marketing Asia in Singapore.
The overarching message at the annual Content Marketing Sydney conference held on 16-18 March? Change your behaviour or die. Get buy-in from the top, or die. Stay the same and die (slowly). It might describe why content marketing has been taken up by big brands (resources, budgets) and small businesses (an agile, 'give it a go' approach).