Michael William Tulk
A list of resources for Digital Marketing Class 915 at Seneca College 2015
We've been checking out your Pinterest page, and it's seriously lacking some tunes. But don't worry - you can easily add audio from a variety of sites to give your boards some musical pizzazz. Below, we walk you through a few creative ways to make the most of music on Pinterest.
Pinterest's monetization push is hitting full throttle: The scrapbooking site is developing a new ad, a "multi-pin carousel" that will allow marketers to place several images in a single promoted pin, according to ad agency executives briefed on the company's plans.
SAUSALITO, Calif. - When someone buys something online today, it's not easy to figure out how they ended up making their purchasing decision. That's why the most important thing marketers can understand is the path a customer took to that decision. That was the overriding message from Google vice president of performance media Jason Spero.
Just when you think you've mastered the art of social media marketing on Facebook, Twitter and Instagram, Snapchat appears out of nowhere and once again, the nature of digital marketing is transformed. This rapidly growing mobile app allows users to communicate through photos and messages that disappear after being viewed for an allocated amount of time.
During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance, according to MarketingLand, Target reported that 60 percent of traffic from November through December came from mobile devices.
There's a crisis of confidence a lot of businesses have with content marketing. Over three in four companies use content, but only about a third of them think they're good at it. That's true for B2Cs, B2Bs, mid-sized, enterprise and small companies.
Actually, I'm not. Is it OK to use humor in a professional environment when you're trying to connect with prospects? Or how about with clients? Is it OK then? Good questions. But, perhaps I'm not the best one to answer those questions. On second thought...yeah, I probably am.
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
