William Gula
Our trade show exhibit advice blog is full of posts to help newbies and professionals alike to put their best work on display. Read to start learning!
Marketing for your marketing? The concept seems as counterintuitive as "cleaning for the maid" or "practicing for the lesson," but the impact pre-show marketing has on your company's trade show event success is undeniable. Now, of course, the primary reason for exhibiting at a trade show is to be part of an event largely marketed for you.
Effectively engaging prospects at your exhibit is easier said than done. And if visitors aren't qualified properly, time and money may be wasted on dead-end
Post-show follow up is often left squarely in the hands of Sales. However it's when Sales and Marketing join forces that leads become sales. In this Trade Show Quick Tip, The Trade Group's VP of Sales & Marketing, Malcolm Gilvar, shares tips for a well rounded post-show follow up plan that converts booth visitors to buyers.
Measuring trade show performance is never an easy task, and proving a true Return on Investment to executives can be even harder. With so much to measure, where
Post-show follow up is often left squarely in the hands of Sales. However it's when Sales and Marketing join forces that leads become sales. In this Trade Show
William Gula, from Dallas, TX, is an award winning entrepreneur and author with over 10 years of experience in sales and marketing. Known in industry circles as an exhibition design expert; he help...
