Podsumowanie Tygodnia 17.02 - 23.02.2015

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Short analysis of social media content related to the The 87th Academy Awards ceremony.

Editor's note: Conno Christou is the co-founder of Avocarrot. Although the Super Bowl is still "king" when it comes to TV ad space, annual award shows like the Oscars and the Grammys are also very attractive to advertisers.

Updated: Google is shutting down its Google Helpouts service on April 20, 2015, the service's website has now been updated to reflect. Earlier this morning, we noticed the mobile applications for Google Helpouts, Google's service that uses Google Hangouts video chat to connect consumers with experts online, had disappeared from both Google Play and iTunes.

On the day of the year when many people were exchanging chocolates with their sweethearts, Michele Ferrero, the "richest candyman on the planet," died. Ferrero, 89, died Saturday - Valentine's Day - after a months-long battle with an unspecified illness. His company, Ferrero chocolates, made him the richest person in Italy and one of the wealthiest businessmen on the planet.

Early in 2014, Snapchat rolled 'Our Story', a collection of images aimed at giving people a glimpse of experience from live events. Now Snapchat ads local flavour to its feature, giving users in specific areas a taste of what's going on near them.

Reklama jest niewielkich rozmiarów modułem w ciemnym kolorze, umieszczonym po prawej stronie okładki najnowszego numeru „Forbesa". Promuje firmę Fidelity Investments krótkim tekstem: „Podrasuj swoją emeryturę" i sąsiaduje z większą ramką, która zapowiada wewnątrz numeru blok materiałów redakcyjnych dotyczących planowania przez czytelników przyszłych uposażeń emerytalnych.

Remember when Instagram announced the service is launching ads? We were all in shock, and we blamed Facebook because it was about to ruin our favourite "artsy" mobile app. We were also furious when Facebook announced that it would automatically play videos for users just as they peacefully scroll their own newsfeed.

Every time you post a photo to Instagram, it loses a tiny bit of quality. It's not really noticeable for a single upload, but if you save and repost the photo over and over, the quality loss becomes extreme.

PushBullet for Android, an app that provides mirrored notifications and file transfers between your smartphone and desktop PC, has today announced that you can now respond directly to IMs from its pop-up notification panels on the desktop.

Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday. Product Ads will be available through Power Editor in the coming weeks.

Having a group of people working on a single Twitter account can not only be a security nightmare because of the shared password, but when a person leaves that group or company, that shared password has to change. TweetDeck Teams fixes that by letting you make an account accessible to team members without sharing a password with them.

Facebook announced in October that the Facebook Preferred Marketing Developer ecosystem was undergoing an overhaul, becoming an objective-focused Facebook Marketing Partner program. That change takes place today. The Facebook Marketing Partner platform will sort companies into these categories: Ad Technology: Scale and optimize Facebook ad campaigns. Media Buying: Find top Facebook media expertise (U.S.

Multiscreening to trend dzisiejszej komunikacji. Kibice, oglądając mecz w telewizji, jednocześnie śledzą statystyki oraz dzielą się swoimi emocjami z przyjaciółmi, korzystając z telefonów czy tabletów. Marka Heineken, wieloletni sponsor Ligi Mistrzów UEFA, doskonale o tym wie, dlatego chce dać fanom futbolu możliwość przeżywania meczów w sposób jeszcze bardziej wyjątkowy niż zwykle.

For fans upset that Winds of Winter won't be released this year, don't fret. Hasbro and HBO are teaming up to create Game of Thrones Monopoly, a game that will take you longer to play than it takes George R. R. Martin to write the books.

Using the rare confluence of Fashion Week and the NBA Allstar Weekend hitting New York in the same week as a backdrop, Nike held an event in the city last week to launch its new app called SNKRS for sneaker fanatics.

Dziś jest: Poniedziałek, 23.02.2015 r PROMOCJA W WYSZUKIWARKACH Adidas rusza z nową kampanią. Największą od lat "Sport 15" to nazwa nowej kampanii wizerunkowej firmy Adidas. Niemiecki gigant zapowiada, że będzie to ich największe medialne przedsięwzięcie od kilku lat. W nowej kampanii biorą udział sportowcy znani z boisk piłkarskich, koszykarskich i futbolu amerykańskiego.

Facebook appears to be testing a feature that alerts users who include hashtags when their friends have used the same hashtags. Reader Matteo Acitelli shared the screenshot above, in which the Google+-like "+1" indicates that one of the poster's friends posted the same hashtag. Readers: Have you seen this before?

„Hotdudesreading" to profil, którego nazwa mówi sama za siebie. Administratorzy umieszczają na nim zdjęcia przystojnych mężczyzn czytających książki - w metrze, parku, na ulicy. Ale oprócz towarzyszącego akcji zachwytu płci pięknej, pojawiają się pytania związane z tym, na ile takie fotografie są legalne i czy nikomu nie szkodzą?

Dropbox is getting a little more useful for mobile users. As of today, you can open shared links directly in the mobile Android and iOS apps. Now, when you open shared link on your phone or tablet, you'll open the file or folder right on your Dropbox app, allowing you to preview documents and photos quickly or easily save to your Dropbox account.

Sony announced last night that it's spinning off its audio and video divisions, much like it spun off its television division last year. That won't mean much right now; Sony still displayed interesting new Android-powered TVs at CES, and we're sure to see new crazy high-end Walkmans and camcorders with Sony branding from the newly independent AV division as well.

With David Beckham retired, Adidas rolled out their two biggest football stars in a new advert titled "Take it." Gareth Bale kicks off the advert with a trademark free-kick and Lionel Messi also makes an early appearance. The Barcelona star appears with the words "yesterday is gone" ringing in his ears as he turns off a television showing Messi playing for Argentina.

Facebook said today that it's giving away a tool it built to spot errors in Android application code. Facebook has gradually improved its main app for Android, as well as other apps for the mobile operating system, including Messenger, Facebook Groups, Facebook Pages Manager, and most recently Facebook at Work.