The Best Marketing Articles

When you're creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible? We've considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it.

You know by now that posting on social media is one of the best ways to amplify the awesome content you're creating. But it isn't enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day?

Mobile native ads engage the user with an ad experience that is seamless and contextually relevant to the app or site content, says the Indian mobile marketing platform Indian mobile marketing platform Vserv says mobile native ads are increasingly becoming the preferred ad format because they provide a 57 per cent higher click-through rate.

Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook's Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed.

Since 2009, Kantar's media analytics company Millward Brown has made predictions on the hottest global media and digital trends for the year ahead. This January saw the new top ten list of trends (most of which you must have read and learned in 2014, but still). 1.

Guest post written by Erika Trautman CEO of Rapt Media The online video industry moves quickly. As the year comes to an end, we're already contemplating what's in store for online video in 2015.

This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services.

Bill Gates, in 1996, predicted "content is king," Bill said content would revolutionize the internet because it "allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of 'content' becomes very wide."

Many marketers aren't functioning at the top of their mobile game, and they're not likely to admit it. But it's time to get hip, friends. Mobile adoption is increasing and there's still time to get it right (assuming you're not already) - and win. And here are some stats to frighten you into acting now!

Working as an independent marketing writer and journalist, I often have to switch hats and adjust my writing for different audiences. Not only do I have to understand the audience that each piece of content serves, I also have to address them accordingly. The same goes for your brand's content marketing strategy.

By Joe Pulizzi published June 2, 2014 Last week, we held our inaugural CMI Executive Forum in San Francisco. Content marketing leaders from some of the largest B2B and B2C brands came together to talk about the challenges and opportunities they see for content marketing.

The 2015 Social Network Image & Video Size Guide Image and video are integral elements of an engaging social presence. It can be hard to keep up with the different specifications for multimedia content across each social network (format, aspect ratio, file size).

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren't using social media at all - they aren't aware of what's being said about them online and they don't know how to start conversations with their target audience.

By now, you know how important it is to incorporate visual content into your social media strategy. Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we're only human ... and humans are naturally drawn to visual content.

To succeed on social media, you need a strategy. Here are six steps to creating yours!

Are you tracking your social media marketing results? Do you know where to find metrics to help you improve? Tracking social activity helps you attract a higher-quality following, communicate more effectively and provide content that resonates with your audience. In this article you'll discover seven ways to track metrics and improve your social media marketing.

Unique content gets you found. It places your brand at the top of the pops as a thought leader - someone people trust and admire. Unique content helps you push the boundaries. It challenges the status quo and inspires your team to innovate. But it's not easy.