Customers expect a unified, consistent experience, but most organizations aren't set up to deliver what customers expect. Silos get in the way. They introduce confusion. They damage brand. They negatively impact loyalty. They decrease productivity.
It's not enough to dazzle prospects with flashy advertising and sexy marketing collateral. You have to continue to deliver by providing amazingly useful, relevant, and accurate content after the sale. At every touchpoint. On every platform. Every time. Period.
Information Development World is dedicated to helping organizations rethink the way they create, manage, and deliver content experiences. Last year, over 400 attendees from every conceivable industry sector convened in San Jose to learn from the world's best and brightest content strategists, content marketers, information architects, community managers, experience designers, translators, taxonomists, usability pros, content engineers, technical writers, medical writers, editors and more.