As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
Social media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up daily, and marketers have become pros at adapting to change and staying educated so they aren't left in the dust: With this growth - as we've seen with other digital marketing channels like web,...
By Neil Bhapkar published February 3, 2013 Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring "hits" on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional.
Official Analytics Help Center where you can find tips and tutorials on using Analytics and other answers to frequently asked questions.
Selon le baromètre de Converteo, la nouvelle version de Google Analytics gagne encore des parts de marché dans l'élite du Web en France. Mais toutes ses fonctions ne sont pas utilisées. L'agence Converteo a réalisé, comme chaque semestre, son baromètre sur les usages des solutions de web analytics au sein des 200 sites les plus visités en France (d'après le classement Alexa).
A detailed guide on what and how to measure social media analytics including a selection of tools.
S’il est un outil formidable pour suivre le trafic de votre site web au quotidien, force est de reconnaître qu’un rapide coup d’oeil à son interface peut décourager les utilisateurs les plus courageux. Malgré les efforts de Google pour rendre l’interface agréable, il n’en demeure pas moins qu’Analytics fournit une quantité importante de données et qu’il est nécessaire de se former à son utilisation pour en tirer le meilleur.