To celebrate London Fashion Week, retailer Topshop is collaborating with 3D agency Inition to allow fans of the brand to experience a virtual front-row seat at a fashion show. This year, the Autumn/Winter 2014 show for Topshop's Unique range will take place in the Tate Modern's cavernous Turbine Hall.
Nancy Bennett is a virtual-reality marketing veteran. (Yes, such people actually exist and are about to become hot commodities among talent recruiters.) In the mid-2000s, Bennett had her avatar boots on the Internet-code-built ground of Second Life, constructing cyber experiences for her employer at the time, MTV Networks.
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This is a social bookmarking place to support my masters course in participatory marketing communication at IHECS, Brussels - it is called LIVErtising and is located at LIVErtising.net
