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Updated by Fusion 360 on Dec 15, 2014
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Why SEO is Worth the Investment

Many people these days think that SEO is a waste of time and money. These people, however, couldn’t be more wrong. SEO is an extremely beneficial and important tool for any business looking to expand their online presence and their company overall. In fact, here are five reasons why SEO is more than worth the investment; it’s a necessity.

Social Media

These days, social media is taking over. Anybody who’s anybody is tweeting, pinning and sharing consistently, all day, every day. Companies who realize that they can increase their company’s clientele from just Utah residents to clients from all over with SEO and social media have strong online presences.

Site Traffic Increase

There’s no point in having a website if nobody knows it exists. With SEO, not only will awareness of your company’s site increase, but traffic on your site will increase as well. And, with more people on your site, the higher your sales will likely be.

Saves Time

No longer will you have to spend countless hours putting up fliers and banners about your company all over town. With good SEO, Utah residents will be able to go online and find your business in just a matter of minutes. And all that time spent on old marketing tactics can be put to better use around the office, like finally getting around to that report that was due last week.

Long Lasting Benefits

Reaching the first page of Google doesn’t just happen overnight. Instead, it takes time, good content and even better SEO strategies. But, once you’ve reached the first page, it’s all worthwhile. People will remember your company easier, meaning the benefits of SEO last longer than just a day.

Builds Brand Authority

These days, society is all about digital. So, if your company is online and has a good website and utilizes good SEO tactics, it captures people’s attention easier than ever before. If you’re not online, people won’t pay much attention to your company.

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Rachel Wood writes for Fusion 360, an advertising agency in Utah. Find her on Google+.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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