SEO Local

Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly.

We all know that a key component of any small business' marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control - or at least content you've influenced? The answer is yes.

In this post you will learn how to setup and optimize SEO for local business using WordPress. This is a guest post from Brenda Barron. The way the internet has changed our lives is remarkable. Most of our data, information and relationships have shifted online, while the answers to all our questions are just a Google search away.

Search Engines' ultimate objective is to give the users what they want with the least amount of clicks and modified searches. Providing users with local results is something that really helps them achieve this.

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?

Local citations - that is, mentions of your business name and location on other sites - are key components of local search rankings.

Whether you have a single store front or a nationally based chain, a local SEO strategy is key to driving more prospects through your doors. By optimizing specific parts of your site, you increase your prospects' chances of finding you in local search results.

Hi, everybody. I am Andrew Shotland, founder of Local SEO Guide. Seems like every day, we run into multi-location and small businesses having problems with their local and organic Google rankings. My guess is you are reading this because you've got some problems of your own. So go ahead.

Another year in search has passed. It's now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it's a time of reflection to analyze how successful your campaign has been.

Google is introducing a program it's calling Let's Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook's Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences.

Searchers use Google and other search engines to find information about a local business. Common queries include: Finding the location of a business or the nearest branch of a chain Opening hours, whether to find out if the business is open now or at a future date (such as holiday opening hours) Such queries are answered when Google correctly identifies the page on the business's site containing this information, and then correctly extracts the information from the page.

If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make local customers aware of your business.

Our Definitive Guide to Local SEO is a handpicked selection of the best advice for local businesses and it will take you from the basics, through citations and link building to mobile and video strategies - it's all you need to get a top ranking and loads of traffic to your local business.