Johnson--writer, Web guru, and bestselling author of Everything Bad Is Good for You--delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environmental fuel into seven broad "patterns," each packed with diverse, at times almost disjointed anecdotes that Johnson synthesizes into a recipe for success.
Q: What is a "little bet"? A: A little bet is a low-risk action taken to discover, develop, and test an idea. So, for instance, Chris Rock develops new comedy routines by making little bets with small audiences, while Amazon's CEO Jeff Bezos makes small bets to identify opportunities in new markets.
Share your thoughts with other customers: 51 of 58 people found the following review helpful: 5.0 out of 5 stars Together with 'Cracking Creativity'...dynamic duo...consider them among the best in the genre!, July 16, 2006 Help other customers find the most helpful reviews 46 of 57 people found the following review helpful: 3.0 out of 5 stars Still waiting for the revelation, August 13, 2010 7 of 7 people found the following review helpful: 5.0 out of 5 stars An Essential Guide for Creative Thinking, October 8, 2008 Help other customers find the most helpful reviews 5.0 out of 5 stars Not Even Half Done This Book...
Amazon Exclusive: Seth Godin Reviews Rework Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language.
"Humans make progress by discovering new ideas, but also, importantly, by repurposing the ones that already exist. Boynton and Fisher show how each of us can get better at this critical skill, identifying and reapplying existing ideas."―Paul Romer, Senior Fellow, Stanford Institute for Economic Policy Research“Hunting is an apt metaphor. Ideas exist everywhere in the wild.
"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential."-Hon. Jennifer M. Granholm, Governor, State of Michigan "At Zappos, one of our core values is to be adventurous, creative, and open-minded.
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world.
Everything is a Remix is a four-part video series about influence and appropriation in creation. This site also features an extensive collection of supplemental information about the series.
10 things nobody told you about being creative — a manifesto for creativity in the digital age.
Borrowing Brilliance is published by Penguin Publishing. It was a Wall Street Journal Bestseller and named as one of the Best Business Books of 2009 by Inc. Magazine. The book is about creative thinking and the innovation process. Dave writes that borrowing is not just intellectual theft, it’s actually the core creative thinking technique and that all creative thought derives from it. New ideas, he says, are constructed out of existing ideas. It’s the law of cerebral physics. BusinessWeek said about the book: “His aim is to demystify the thing that makes many a manager sweat profusely. And he’s living proof the method can produce results.”