Co-Creation / Co-Curation

Historically, most organizations in our society (governments, armies, companies) structure themselves in a hierarchy, with knowledge and power concentrated at the top and segmented visibility of smaller decomposed tasks distributed along its base. Crowdsourcing technology is enabling less structured and specialized organizations to solve complex knowledge problems competitively.

PARTICIPATORY MARKETING WHAT IT IS, WHY IT WORKS paul.marsden@clickadvisor.com

Helping brands innovate and develop by harnessing consumer wisdom about unmet needs. Path A or Path B? Informing marketing decisions with the wisdom of the consumer crowd. Crowdsourcing consumer wisdom to help optimize new product, packaging or service concepts.

Here's our reference library of co-creation and crowdsourcing resources, please feel free to browse! New Marsden, P (2009) Crowdsourcing. Contagious Magazine, Issue 18, pp 24-28. Bjelland, O. and Chapman Wood, R. (2008) An Inside View of IBM's ‘Innovation Jam'. MIT Sloan Management Review, Vol. 50, Issue: 1, Fall, 2008, p.

As a species, we are gradually moving from self-centered, adversarial uses of power to collectively sharing power for the mutual benefit of everyone. We are shifting from a paradigm characterized by me or them to me and them. We are lifting ourselves into the realm of co-creation.

From Wikipedia, the free encyclopedia Co-creation is a form of market or business strategy that emphasizes the generation and ongoing realization of mutual firm-customer value. It views markets as forums for firms and active customers to share, combine and renew each other's resources and capabilities to create value through new forms of interaction, service and learning mechanisms. It differs from the traditional active firm - passive consumer market construct of the past.

With the Internet sparking a cultural shift towards collaboration and participatory commerce, and customers demanding engagement in products at unprecedented levels, corporations and institutions are scrambling to figure out the new rules of business. Likewise, employees are demanding involvement in determining company direction, and executives are discovering that accepting it brings success.

It is a common trend to be in favour of open innovation and co-creation . We have all heard about the wisdom of crowds, bringing the outside in, and we all believe in "none of us is as smart as all of us”. Collective wisdom considers “multiple opinions and forms of intelligence.

By Josh Greenbaum on January 5, 2012 I've been working in the interactive gaming and gamification industry for over four years now, first as the founder of a now-defunct start-up focused on developing interactive training games, and most recently as a hands-on catalyst for enterprise gamification.

Welcome to the twenty-first century, where content is king and content development is all about strategies and relationships. Stop thinking like a content pusher! Rather, be a creative breath of fresh air, using words to show products and expand on their features.

Isn't that a cool way to share your knowledge with your social networks? Wondering what you can do with Themeefy? Here are some use cases: Themeefy 101 - a short and helpful tutorial that will help you get started on Themeefy. Browse our collection of Themeefy Mags covering subjects ranging from Science and Technology to Language and Literature.

What happens when a formal art museum invites a group of collaborative, participatory artists to be in residence for a year? Will the artists ruin the museum with their plant vacations and coatroom concerts? Will the bureaucracy of the institution drown the artists in red tape?

Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but somehow find yourself still scrolling after an hour. It’s the fact that if I recommended a book to purchase, your mind would flash “Amazon” like a gaudy neon sign.

Here's the gist:- Disruptive web innovation comes from changes in interface.- Interfaces, which make information easier to understand by mainstream users, create world-changing companies.- The next stage of the web is the Curated Web, which like the stages before, will create massive opportunities for entrepreneurs who see the trend.---Is this it?

5 types of content curation are used to fight information overload and increase relevance: experts, crowd, behavior, social graph and patterns.

What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.  The work  involves  sifting, sorting, arranging, and publishing information.  A content curator